Andrea is an Experience Architect. He works at the intersection of digital transformation and experience design to help organisations develop their communications strategies.
Andrea is an award-winning communications professional with over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations.
He worked as Director of Digital and Content at WPP, world leader in advertising and marketing services, as Digital Planner at the leading global communications marketing firm Edelman, and as CEO of Itive an international digital strategy agency he founded with offices in Finland and New York.
Andrea has extensive international business experience and holds a Master’s Degree in Business Administration. Recognised as one of the leading early adopters, thought leaders and influencers in social business communication, Andrea has directed executive education programs, lectured at academic institutions and delivered keynote speeches internationally.
He is the co-author of the book Age Of Conversation 3, which was written by a group of well-known international marketing professionals. He has also contributed to other blogs, such as The Next Web, and has been featured in numerous news and business publications, both in print and on the web, including Lifehacker, Wired Magazine and the Huffington Post.
Photo Credit: Luca Sartoni