This morning I was thinking about this article that I read few months ago in which the Times reports:

Businesses which write fake blog entries or create whole websites purporting to be from customers will fall foul of a European directive banning them from “falsely representing oneself as a consumer”.

Today the Internet’s reliability is still a ‘hot theme’. Critics have always questioned about the accuracy of the news and information we find on-line.

This European directive might be a first helpful step to protect the critical Internet infrastructure and the customers in their decision-making process, but at the same time I’m convinced that it’s not with an over control that we will avoid inconsistencies on the net.

From my point of view, what we have to do is to provide more information about what the Internet is and how it works. The potential to change and to make the things better is also in the hands of the ‘real’ bloggers.

This is really important. We have to spread this information in our blogs, links and in the posts that we write everyday to make understand new or inexpert users what blogging really is.

“Maybe I shouldn’t have done it. But I don’t think it’s that big a deal.” (Times)

Fake bloggers exist because is maybe not clear to them that when they publish a new post they don’t simply share content but also important values like honesty and transparency. It has to be clear that it’s on these values that the blog community lives and grows.

People have to learn more about social networks, links, tags, start to better understand how to search good information and how to bury the trash… This already started but there still is a lot to do…

Andrea

Update:

I know that some fake bloggers know full well what they’re doing…What I mean is that when somebody shares something on the blogosphere it would be nice if it could be honest. I think there’s nothing wrong in this or in trying to make the things going better with more information on the net that makes understand inexpert users how to share their content or improve their network without ending up having fake blogs.

Andrea

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