This year, beside my main job (CEO www.itive.net), I teach marketing to foreign students in the Business Department of Kauhajoki Upper Secondary School (Finland).
Yesterday we started this new 2008/09 course in which we’ll explore new & digital marketing… let me tell you that working together with highly motivated 16-18 17-21 years old students is great!
Dealing with digital natives is fascinating, they learn fast and think in an innovative way. I’m learning a lot from them too!
Yes, probably not all of them are web savy but the fact that they belong to this digital generation makes everything much easier. When you talk about social networks, instant messaging, etc. you see ‘acknowledging faces’ and not ‘question marks’. After this first lesson I immediately received invites from half of them to connect on Facebook (the others followed up later). It really feels like having the possibility to push the limit further.
One lesson and THEY gave me so much inspiration. I’ll share here on my blog all the insights coming from this course. There will be a lot to talk about…
But what about you? Are you working with youth? Which are your feelings/feedback about dealing with digital natives?
As usual feel free to join the conversation via Twitter / Jaiku / Friendfeed
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