Let’s try to step out of the fishbowl for a while…

Traditional people are not web savvy. If you have this expectation you’d better stop reading this post right now and go back to basics.

1. When they look at the Internet they don’t see blogs, wikis, twitter or what ever. They see websites. (They probably don’t even get the difference between revver, youtube or phreadz …)
2. They don’t see startups and multi-million companies. They see services, and in many cases when you start to talk about pay-per-use they can even become deaf and blind.
3. They don’t see PCs or Macs. They see computers.
4. They don’t use RSS and often even newletters. It’s much if they save a bookmark on their browser (don’t even mention del.icio.us).
5. They don’t use Technorati or other search engines. They use Google or Yahoo.
6. They don’t listen to podcasts, watch vidcasts or join live-streamed sessions. They don’t know new media. They are prisoners of traditional media.
7. They own a N95 or an iPhone and they just use it to take fancy pictures. They don’t see mobile computers.
8. They don’t know what’s SEO. They just know websites that they searched for.
9. They don’t live in Second Life, Kaneva, Lively, etc.  The real world it’s scary enough for them.
10. They don’t read <span style=”text-decoration: underline;”><span style=”color: #ff00ff;”><strong>THIS</strong></span></span>. They read ????????????????THIS????????

Got the idea? I’m sure you did… I actually invite you to add your own thoughts and examples to the list. I’ll be more than happy to read and comment on them with you.

So how do we reach people if they are not living a digital life at all? How do we move if this is the real scenario that is out there? What are we doing as digital marketers? Etc. etc. etc.

These are other questions for other posts

Andrea

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