Next09 Conference, Hamburg (Germany) – May 5&6

I’ll be there as premium blogger. This year event’s theme is the Share Economy

• How do we create a value by sharing?
• How could brands engage people and drive companies’ profit?
• What does motivate us to share?

Next09 is the place where you’ll find answers to these questions. My take? Well this time I’ll try to play it in a different way. As usual VMC (Vascellari Media Channel) will follow me in Hamburg so I’ll share with you my take through questions and chats that I’ll record during Next09. All the videos will be released here so… stay tuned!

(Since many of you already asked: Yes, I’ll keep releasing Next09 video episodes also after the event. It’s the VMC long tail )

A special thanks goes to Nicole Simon for inviting me. Looking at the pre-event buzz Next09 seems to be a pre-announced success. Once again I’ll do my best from the venue to keep you updated with what’s going on here on my blog and via Twitter @vascellari.

Embracing this share economy by opening, engaging, motivating is good but from my perspective the change that will guarantee firm steps in this new environment has to start also from within the organizations. Share, collaborate, communicate in a different way internally and this will reflect also externally.

Here’s a video that I found on a recent blog post of Luis Suarez (un ‘hat tip’ por ti campeon!). It actually tells a lot about how I work with my team at iTive.net and it gives a great overview on how we can achieve more in our organizations by sharing more.

Click it, play it, enjoy it!

Andrea

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