I already RTed about it but I wanted to have a deeper look at it during the weekend before cross-posting here on my blog. Brian did a good job. Thoughtful and strategic this ebook highlights core dynamics that are standing behind blogging itself. This is a good guide for any brand that decides to join the blogosphere.
The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part “un” common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques and mastery necessary to effectively excel in media, analyst, and blogger relations today and tomorrow – while building long term, meaningful relationships along the way.