[Report] for October 18th 2009 – AndreaVascellari.com
Categories: Reports
- Focus your attention with Twitter Lists – A great way to help you pay attention to those on Twitter who are important to you.
- Most Online Shoppers Want Live Customer Service – A live voice is still the most preferred form of customer service among online Americans, but two-thirds (67%) of US consumers say they would value the option of having both a live text chat and a live voice conversation to get the help they need when making online purchases, according to a survey by ATG (Art Technology Group, Inc).
- Top 5 Twitter Trends to Watch Right Now – Steve Rubel, Chris Pirillo, Leo Laporte, Brian Solis, and Guy Kawasaki on what’s trending in the Twittersphere.
- [video] Richard Edelman talks public engagement – Richard Edelman on corporate need to engage in private sector diplomacy.
- 18 Essential Tools for Every Word-of-Mouth Marketer – Good social media listening, monitoring, editorial, publishing and content syndication tools.
- Shared folders in Google Docs – Finally!
- Pepsi trips up with sexist iPhone app – Bad PR move for Pepsi. Neville reports on it. Good considerations and questions.
- Twitter Traffic Down -0.17% For September, Facebook +1.93%, Friendfeed -28.41% – Analysis September 2009.
- Analyzing Twitter Trends: State of the Airline Industry – Interesting to notice how the ratio between negative and positive shifts after applying a human touch.
- Study: 94% of Enterprises Will Invest in Social Media Despite Recession – A survey of 400 companies.
- Guidelines for using avatars in business via @jangles – Gartner suggests six tactical guidelines that organizations can follow to make the best use of avatars in the business environment.
- The irony of investing in social marketing while blocking your own employees via @shel – Hehhh… good point Shel.
- TimeTube – monitor trends through YouTube – It takes a search string and maps out related YouTube videos on a timeline. This is a great way to visualize certain news trends and events that have decent representation on YouTube.
- The History and Evolution of Social Media – From its humble beginnings to the present day.
- A clear call to action for social media guidelines and training – Three things organizations must do in their social media outreach and word-of-mouth campaigns: 1) Make full disclosure and be truthful 2) Monitor the conversation and correct misstatements 3) Create social media policies and training programmes.
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