People hate to be interrupted by traditional advertisement but they search everyday online for answers to their needs.
Conversation of satisfied and unhappy customers is happening on the web non-stop 24/7 and it’s not slowing down.
It doesn’t matter what you say about yourself/your brand. What matters is what Google says about you.
I’m lucky to work with a good group of clients that get it. Many others still don’t. I know that convincing people about the value of paying attention to the digital space is an on going ‘battle’ for many practitioners so, in my experience, what I’ve noticed works well sometimes is to show some numbers. Hopefully the counter that I’m sharing below will make think all those who are still saying “we don’t have budget, resources, time for this” to actually start listening… at least start to listen to these conversations that are taking place online.
How to listen?
Setup an RSS feed that gathers the buzz around your brand
Pay attention to what people are saying on twitter
Check if consumers published groups or pages on facebook
Find out on youtube how your customers are feeling about you/your services
etc. etc. etc.
There are countless number of ways to track and monitor what’s going on the web, and again I’m not even referring to analyze what you invested or measure the success of your taken actions, I’m still simply talking about listening. That’s one of the first and most important steps you have to make.
The ones I mentioned are just examples, every client I work with has specific needs. I could talk about this for hours but I don’t want to turn this into a ‘how-to’ post, I’ll leave that for another time. I just hope you got what I meant.
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