Andrea Vascellari

Live blogged session from DLD Conference (Munich, Germany)

Marissa Mayer (Google)
Werner Vogels (Amazon)
Russ Daniels (HP)
Moderation: Spencer Reiss (Wired)

To offer you a better live coverage during this session I’ll focus on Russ Daniels (HP) and Spencer Reiss (Wired). Oliver Gassner will cover Marissa Mayer (Google) and Werner Vogels (Amazon).

Spencer Reiss (Wired): Cloud computing and data security.
Russ Daniels (HP): It depends a lot where the data is, then of course we might be aware that in digital data exists manipulation. It’s also important to have data available in different formats and from multiple locations.

Thoughts on search as cloud function.
It’s not about computation and storage, these can be done without the cloud, cloud computing is about communication.. The cloud is gathering elements. Interesting is the fact that now we can access the cloud from mobile devices too, so where is this taking us? Which applications we will see in future? And which kind of data we’ll upload/share?

There’s more commercial application entering the cloud-sphere
Russ Daniels (HP): Today we have the possibility to better target our audience thanks to data that is in the cloud. So this enable us to provide a much wider range of services. Technology is taking more responsibility.

Is there an imperative to scale?
Russ Daniels (HP): You can look at the cloud as consumer or provider. There’s a lot of economical interest in providing cloud services (think about HP, Google, etc.). Cloud computing can be seen as a scale issue but technology innovation will make this less true.

Today we have data that is fragmented across multiple platforms. Will we move to a more open access to information?
Russ Daniels (HP): Software design plays an important role in this. When we think about services we have to keep in mind that the service has to serve your needs and not own you/your data, this is a very good starting point.

Author: Andrea Vascellari

Andrea Vascellari is the CEO of itive.net. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. If you liked this post feel free to follow him on Twitter, Facebook, or subscribe to this blog.