Andrea Vascellari

Once again I got the best out of the 60 seconds I spent reading David Brain’s post so I thought to extend the conversation here on my blog with a 60 seconds comment.

The likelihood of an email to leak is equal to the sum of the level of public interest in its content multiplied by the number of people you send it to.

L (leak) = ∑ pi (public interest) x (To + cc)

The likelihod of a political operative to self immolate is equal to the number of years in power multiplied by their arrogance level multiplied by the number of enemies made

R (resignation) = Y (years in power) x A (arrogance) x E (enemies)

Social media going mainstream? Sure, the time has come (finally!). It’s a fashion industry remember?
At least in the beginning ‘going mainstream’ means also a learn-by-doing phase for these new social media players.

The interesting thing is that if we look at the email conversation to which people were used to… well in a sense that is a close conversation just between who’s involved in it, but the social media landscape is open to everyone. So variables like the ones David listed in his post (arrogance, enemies, etc.) definitely have a different and stronger echo in the open social web space.

The point is whether leaders understand it or not before getting their feet wet in this digital environment.
Today the ROI is not just about Return On Investment, it’s also about Return On Infinity and about the digital footprints we leave on the long tail of Google.

In 60 seconds I just wanted to share few thoughts generated by David’s post so take this a conversation starter, I invite you to jump in and join the conversation here and on David’s blog or via Twitter @vascellari @davidbrain

Andrea

Author: Andrea Vascellari

Andrea Vascellari is the CEO of itive.net. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. If you liked this post feel free to follow him on Twitter, Facebook, or subscribe to this blog.