Steve Rubel – #VMC Video Interview
Episode: VMC #154 – Steve Rubel
Last Tuesday I visited Edelman’s offices in Hamburg (Germany) where I had the pleasure of meeting Steve Rubel (SVP, Director of Insights for Edelman Digital) and Wolfgang Lünenbürger (Head of Social Media Europe at Edelman). Great time. I recorded a VMC episode together with Steve and then Wolfgang took us to a nice restaurant for lunch where I eat delicious German food. @Wolfgang: Thanks for the suggestion! @Everybody: Please don’t ask me what I ate, I honestly can’t remember what was written on the menu… but thumbs up from me!
The video is 13 min. long…click, play, enjoy!
Andrea
Topics & Questions:
- MicroPersuasion.com
- Edelman
- What surprised you the most when you joined Edelman?
- ‘Rubel PR’
- How do you define PR today?
- A brand/organization that is getting it right…and why?
- New responsibilities of PR in this ‘pull-era’
- Microsoft Vista laptops, Wal-Mart… What could have been done differently?
- The biggest challenge Edelman is facing?
- Steve Rubel on The Twitpitch by Stowe Boyd
- Take on share economy
Show Notes & Credits: Micropersuasion, Edelman, Edelman Digital, @steverubel, Message, @stoweboyd, Jason Calacanis, @jasoncalacanis, Wolfgang Lünenbürger, @luebue.
Author: Andrea Vascellari
Andrea Vascellari is the CEO of itive.net. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. If you liked this post feel free to follow him on Twitter, Facebook, or subscribe to this blog.
It was Königsberger Klopse what you ate btw
Thank you for the nice and inspiring meeting, Andrea…
@Wolfgang: Thanks! I just saved a note so I’ll remember the name of the dish for my next German trip
I already sent the audio report to Shel & Neville so I can’t include it, but it would have been nice to share it with the FIR community (forimmediaterelease.biz).
Agree, great meeting. It was sincerely a pleasure to meet you (again) and of course Steve.
You know my thoughts about Edelman so… keep up the great work!
Let’s keep in touch as usual,
Andrea