Andrea Vascellari

We created the infrastructure to make the web more social. The real and digital world experiences are gradually merging into a unique flow. This social media revolution is reflecting the fundamental shift in how we live, behave and communicate.

These are some of the interesting stats that I found thanks to a recent video released by Erik Qualman. Enjoy it & think…

• Percentage of companies using LinkedIn as a primary tool to find employees….80%
• The fastest growing segment on Facebook is 55-65 year-old females
• 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
• Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
• The #2 largest search engine in the world is YouTube
• Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
• 25% of search results for the World’s Top 20 largest brands are links to user-generated content
• 78% of consumers trust peer recommendations
• Only 18% of traditional TV campaigns generate a positive ROI
• 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
• In the near future we will no longer search for  products and services they will find us via social media
• Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
• and the list goes on…

Andrea

Author: Andrea Vascellari

Andrea Vascellari is the CEO of itive.net. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. If you liked this post feel free to follow him on Twitter, Facebook, or subscribe to this blog.