Andrea Vascellari

Photo Credit: Justin Marty

“How about strategic information sharing? Should everything always be ripped wide open?”

Although it is possible to open up completely, it doesn’t mean you should always do it. What’s clear is that today a higher degree of openness is needed. Embracing at a certain level the share economy can offer great advantages but then it’s up to each organization to decide where to set the limits.

Environments like corporate and government are still way too close in high control regimes. The difficulty is in finding that sweet spot between open and close being careful at the same time to not cross it in order to avoid falling in counterproductive traps or exposing yourself too much. I’m not sure your clients would jump for happiness knowing that you have put at risk their strategic advantage sharing too much with their competitors.

The information sharing must be accurately planned on both fronts, internal and external, only then the organization could benefit from it. For instance, strategic information sharing can help internally in optimizing communication processes or externally in establishing a closer and stronger relationship with your target audience. This is also why I think that the tactical guidance provided by communicators plays a key role within organizations especially now that we are moving toward a future that requires an increasing level of transparency.

What do you think? Should an organization set limits to openness? Where? Or why not?

Take this post as a chance to share your thoughts!

Andrea

Author: Andrea Vascellari

Andrea Vascellari is the CEO of itive.net. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. If you liked this post feel free to follow him on Twitter, Facebook, or subscribe to this blog.