Andrea Vascellari

• Press Release Analysis – Grader – HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score.
• Hi, I’m – your nametag on the internet – #PersonalBrand – Featuring your latest content from your favorite networks, your Hi, I’m page tells everyone who you are and what you’re about all on one page.
• 14 Key Attributes For New Public Relations Professionals – Public relations has changed significantly over the last few years. Even if you don’t buy into the idea that online communities and relationships are part of the public relations function, it’s hard to deny the rising importance of blogs, the gradual decline of traditional media and the impact that online conversations can have on brands.
• 3 Ways to Track Your Rank on Twitter – Twitter mashups, which use your tweets, your followers and a number of other factors to determine your rank
• Social media and a fundamental shift – Can changes in society, people’s expectations and behaviours change the rules of old-world business?
• Twitrratr – Reputation monitoring via Twitter – Helpful to distinguish negative from positive tweets surrounding a brand, product, person or topic.
• ContextSense – Determine the sentiment expressed on a webpage. It extracts contextual and semantic concepts, tags, categories, sentiment and related links from webpages, URLs and text.
• What Ashton vs. CNN Foretold About the Changing Demographics of Twitter (comScore Voices) – Younger users – specifically those in the 12-17 and 18-24 year-old demographics – are Twitter’s fastest growing audience segment.
• Dos Equis Facebook campaign – It would appear that the campaign has crossed over from TV to become a hit on Facebook as well, as the Dos Equis page, which is devoted to The Most Interesting Man, has more than 160,000 fans, many of whom create their own tributes to the character.
• Gartner: Mobile Ad Spend to Grow 74% in 2009 – Global spending on mobile advertising will increase 74% this year, to $913.5 million, and mobile ad spending is expected to surpass $13 billion by 2013.
• The Four I’s of Social Media Measurement – Involvement, Interactions, Intimacy, Influence.
• Social Media’s Top 10 Dirty Little Secrets – Think about these 10 points…
• Why Don’t Teens Tweet? We Asked Over 10,000 of Them. – As it turns out, teens actually tweet more than the general population.

Author: Andrea Vascellari

Andrea Vascellari is the CEO of itive.net. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. If you liked this post feel free to follow him on Twitter, Facebook, or subscribe to this blog.