Andrea Vascellari

• Key Stats About Wikipedia – Via Resource Shelf + some key stats about Wikipedia.
• 100 PRs to follow on Twitter with one click — NevilleHobson.com + good TweepML tips from Neville.
• Share Lists of Twitter Users | TweepML – TweepML is a simple format to make it easy for people to share a list of Twitter users (”Tweeps”).
• my(PR)palette: The new PR? – Here’s a quick list of what Martin Waxman thinks new PR should be.
• Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009 – Microsoft Advertising Blog – The first step in making social media data useable is listening to the conversation. LookingGlass, which is built on a number of Microsoft technologies, lets users track customer sentiment across an array of social media sites. For example, the Zune HD marketing team could use LookingGlass to see what users are saying about the product in real time on Twitter, Flickr, or YouTube.
• Brands In Public – Monitoring – Each dashboard organizes a hot list of what’s being said about the brand around the web, via Twitter and blogs and YouTube and Google Trends and more.
• Concise Guide to Understanding Replies, Mentions and Direct Messages on Twitter – A subtly confusing aspect of Twitter, even for people who have been using the service for a while, is understanding the differences between replies, mentions and direct messages. The goal of this piece is to help well-meaning people from inadvertently annoying others on Twitter, or worse, accidentally sharing private information publicly.
• 20% of the tweets contain requests for product information or responses to the requests – “People are using tweets to express their reaction, both positive and negative, as they engage with these products and services”… Are you keeping stats like this in mind when crafting your strategies?
• The Conversation Prism: The Landscape for International Social Networking – One thing that we cannot overlook is that the true language of engagement is indeed international. Communities around the world have rallied to adapt the Conversation Prism to the reflect the social networks that thrive within each country. So far, those countries include France, Japan, and China.
• Online Database of Social Media Policies – If you’re looking to define your own social media guidelines, however, one worthwhile task is to read the policies of other organizations.
• 84% of Social Media Programs Don’t Measure ROI – More than 40% of respondents said they didn’t even know whether they could track ROI from their social tools. This is worrisome because it indicates that industries and professionals are adopting technology without actually taking into account how it will impact their business and what value it will add.
• Updated version of Social Media Strategy Framework via @rossdawson – This is still a Beta and they will continue to develop it.
• Twingly Channels – Twingly Channels act as a social filter on top of feeds and realtime search, allowing you to set up a social memetracker for any topic or event.
• Why Cotton On should watch Network: “I’m as mad as hell!” – Bad PR moves for Cotton On
• Facebook | Facebook and Government – A Facebook page for information about how government can best use Facebook.

Author: Andrea Vascellari

Andrea Vascellari is the CEO of itive.net. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. If you liked this post feel free to follow him on Twitter, Facebook, or subscribe to this blog.