Andrea Vascellari

• Focus your attention with Twitter Lists – A great way to help you pay attention to those on Twitter who are important to you.
• Most Online Shoppers Want Live Customer Service – A live voice is still the most preferred form of customer service among online Americans, but two-thirds (67%) of US consumers say they would value the option of having both a live text chat and a live voice conversation to get the help they need when making online purchases, according to a survey by ATG (Art Technology Group, Inc).
• Top 5 Twitter Trends to Watch Right Now – Steve Rubel, Chris Pirillo, Leo Laporte, Brian Solis, and Guy Kawasaki on what’s trending in the Twittersphere.
• [video] Richard Edelman talks public engagement – Richard Edelman on corporate need to engage in private sector diplomacy.
• 18 Essential Tools for Every Word-of-Mouth Marketer – Good social media listening, monitoring, editorial, publishing and content syndication tools.
• Shared folders in Google Docs – Finally!
• Pepsi trips up with sexist iPhone app – Bad PR move for Pepsi. Neville reports on it. Good considerations and questions.
• Twitter Traffic Down -0.17% For September, Facebook +1.93%, Friendfeed -28.41% – Analysis September 2009.
• Analyzing Twitter Trends: State of the Airline Industry – Interesting to notice how the ratio between negative and positive shifts after applying a human touch.
• Study: 94% of Enterprises Will Invest in Social Media Despite Recession – A survey of 400 companies.
• Guidelines for using avatars in business via @jangles – Gartner suggests six tactical guidelines that organizations can follow to make the best use of avatars in the business environment.
• The irony of investing in social marketing while blocking your own employees via @shel – Hehhh… good point Shel.
• TimeTube – monitor trends through YouTube – It takes a search string and maps out related YouTube videos on a timeline. This is a great way to visualize certain news trends and events that have decent representation on YouTube.
• The History and Evolution of Social Media – From its humble beginnings to the present day.
• A clear call to action for social media guidelines and training – Three things organizations must do in their social media outreach and word-of-mouth campaigns: 1) Make full disclosure and be truthful 2) Monitor the conversation and correct misstatements 3) Create social media policies and training programmes.

Author: Andrea Vascellari

Andrea Vascellari is the CEO of itive.net. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. If you liked this post feel free to follow him on Twitter, Facebook, or subscribe to this blog.