Andrea Vascellari

• User-Created Ads Create Rights Conundrum – Bad move by Toyota… ever heard about Creative Commons?
• Why Social Media Is Vital to Corporate Social Responsibility – Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens.
• Collaboration within organisations increases productivity – new report – The report found that these collaborative tools delivered a return of 4.2x the organisation’s investment and that 60% of workers felt that the tools increased their performance. Surveyed 3,662 professionals in businesses and government agencies about their use of advanced collaboration tools such as voice-over-Internet Protocol, instant messaging or meeting via high-definition video to get their work done.
• Bettween Makes Tracking And Sharing Twitter Conversations A Breeze – It aims to make it easier to visualize conversations between two specific users as well as share them with others.
• Linden Lab launches enterprise version of Second Life virtual world – Companies can buy a server appliance with a secure version of Second Life for $55,000. The virtual world will be accessible via a company intranet and will be closed off from other users on the web-based virtual world.
• Google News: Create and Share custom News sections – Google News is making it even easier to follow the latest stories on whatever subjects interest you. Now, if you’re using Google News and can’t find the perfect section, just create your own!.
• Comprehensive Google Wave Extensions List – Good number of wave robots. I’m found some really useful especially integration robots and utilities gadgets.
• The Complete Guide to Google Wave: How to Use Google Wave – By Gina Trapani and Adam Pash
• Marketing in social media not off-putting to users – More research has added weight to the assertion that social network users are receptive to brand marketing messages in their various social environments and are happy to recommend products or services themselves.
• New Media Interaction Provides Lift in Brand Attitudes – Similar to the respondents in Lightspeed Research’s “Global Web Index” survey, those polled for the “2009 Cone Consumer New Media Study” were interested in brands that would keep them informed, provide product information and give incentives—and generally use new media to help solve consumers’ problems. Entertainment was considered much less important.
• 10 Ways You Can Use Twitter Lists – Savvy individuals are looking for ways to use lists to further their personal/professional agendas, and while we are all still learning how to harness the power of this new feature, here are a few ideas to get the creative juices flowing.
• Novell Pulse: Google Wave Is Coming to the Workplace – Will businesses really adopt Wave as a way to communicate collaboratively and share business docs? Well, we’re about to find out in a big way. Novell, the maker of enterprise software for businesses and servers, has unveiled Novell Pulse, a new enterprise-level communication platform deeply integrated with Google Wave.
• Ten Things Social Media Can’t Do – A list that should make think many…
• Social media stats round up – Here’s a selection of recent social media stats, taken from a range of sources, including Econsultancy’s Social Media Statistics document, which forms part of the Internet Statistics Compendium, and other reports…
• Basics Of Social Media Roi – Brilliant presentation by Olivier.

Author: Andrea Vascellari

Andrea Vascellari is the CEO of itive.net. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. If you liked this post feel free to follow him on Twitter, Facebook, or subscribe to this blog.