Speaking

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TOPICS:

Note: The following list includes only few examples of my keynotes. I do deliver also custom presentations on themes related to the following topics: Communication, Social Media, Marketing and PR.

Please keep in mind: In certain cases the slides, the examples and the case studies shared in the presentations to which I refer [Ref] on this page can be based on specific needs expressed by the organizers of past events. So take them as simple references. The same keynotes delivered for different audience or on different date in time might differ from the listed ones and will contain updated information.

Branding Today

Focus: The effective promotion of a brand, especially when you ‘do it yourself’ is about the understanding of the new environment in which we operate, the new technologies at our disposal and the way people want to be approached today. The understanding of these three points is fundamental but it doesn’t have to drive our attention away from the brand itself and from the essential aspects that make a brand unique and worthy of attention. Often times people get too caught up in the promotion of a brand without giving the proper attention to what that brand represents overall. The desire to “put stuff out there as fast as possible” without a strategic plan keeping a brand’s fundamental values at the forefront of a promotional campaign is detrimental to the successful marketing of that brand.

Ref: SHiFT Conference (Lisbon, Portugal)

Get the Best Out of Twitter

Focus: Learn how to use Google to take Twitter search to a whole new level.

Ref: O’Reilly Ignite (Rome, Italy)

The Role of the Web in Branding

Focus: Impact of the web on the engagement strategies of 21st century brands. The new rules that organizations must keep in mind in this ‘attention era’.

Ref: World Blogging Forum (Bucharest, Romania)

Blogs and Citizen Journalism

Focus: The influence of blogs and social media on the civil society | Standing up for the community.

Ref: World Blogging Forum (Bucharest, Romania)

Mind Your Community Business (Panel)

This is a panel that I moderated at MindTrek (leading Nordic digital media and business conference).

-Panel preparation: 2 weeks before the panel I started an open social web brainstorming to better pitch the panel on the audience’s needs/expectations.

-Live social interaction: The audience was able to submit and vote questions & topics they loved to be covered during the panel.

Social Media for Government and Public Sector

Focus: This presentation emphasizes the strong relation between social media and public sector / local government answering these three questions: What is social media? Why bother with it? What should be done?

Ref: Logistia Technology Center (Finland)

How to use social media to conduct a better business

Focus: 1) Growing importance that communication through social media is gaining in our business world. 2) Strategic role played by social media in management of big & small companies.

Ref: Keynote delivered to Federation of Finnish Enterprises

Social Media in Education

Focus: How social media can be used in the education field. Which tools and how to use them effectively in learning activities and in education management.

Ref: ITK conference – Interactive Technology in Education

“New Rules of Engagement – How organizations and businesses can win in this digital era”

The presentation helps in understanding how the innovation brought by the latest Internet generation has dramatically changed the way we communicate, collaborate and develop setting new rules by which organizations have to play if they want engage in their activities and succeed in their future.

Ref: Open Innocell project

Social Media – New Tools for New Innovations

Focus: The new Internet generation we are living in and what will define tomorrowâ€™s network. How applications built for collective intelligence can strategically support and optimize the innovation process?

Ref: Regional Development (Finland)

Brands & Social Media World

Interaction and engagement through social media became very popular, but is this what every brand needs? How much / should brands embrace social media?

Ref: Podcamp Toronto