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20 August 2009 ~ 1 Comment

Report for August 20th 2009 – AndreaVascellari.com

[study] Social Media Communications Skills / Schwartzman & Associates, Inc. – Public relations professionals are taking the lead in managing the organization’s use of social media communications channels, and social media skills are nearly as important as traditional media relations skills when searching for and hiring public relations professionals, according to a new study.
Productivity and [...]

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30 January 2009 ~ 0 Comments

Lovable – Viral Video

Nice viral idea for this new Lovable video.
Translation:
70% of women wear the wrong bra size.
Find you perfect size at www.lovable.com

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14 January 2009 ~ 0 Comments

Radar for January 14th 2009

Nine-year old girl is youngest person to become Microsoft Certified Professional – Engadget – About digital natives…
Blonde 2.0 » Andrea Vascellari Talks to Blonde 2.0 at LeWeb – I was great to meet Ayelet offline
FreshBooks – Online Invoicing, Time Tracking and Expense Service – I think this is great for freelancers – FreshBooks is an [...]

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19 September 2008 ~ 4 Comments

Marketing Today

1850-1900: Production era
1900-1950: Sales era
1950-2000: Marketing era
2000-Today: New Marketing era
Today it’s full of agencies applying traditional marketing techniques to online content. This doesn’t work.
There are few thoughts I would like to share about this:
Viral
The new marketing era in which we are living in is not about hiring agencies with the desperate intent of making something [...]

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18 August 2008 ~ 0 Comments

Guinness Viral & Brand Management

Hat tip to Neville Hobson.
Guinness issued a statement to Brand Republic which said: “Guinness is in no way associated with this video, and approached YouTube to have it removed. We are proud of our brands, and our commitment to responsible marketing, and this is not how we want our brand portrayed”.
Now, first of all it’s [...]

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