Hat tip to Neville Hobson. Guinness issued a statement to Brand Republic which said: “Guinness is in no way associated with this video, and approached YouTube to have it removed. We are proud of our brands, and our commitment to responsible marketing, and this is not how we want our brand portrayed”. Now, first of…

Hat tip to Ross Dawson. Theses are clear representations of today’s social media landscape including Ross’s one. Conversation Prism (August 2008) – Brian Solis and Jesse Thomas. Social Media Starfish (November 2007) – Robert Scoble and Darren Barefoot. Web 2.0 Landscape (September 2007) – Vincenzo Cosenza (Vincos). Web 2.0 Framework (May 2007) – Ross Dawson….

Here’s a list of bullet points on which the majority of ‘common users’ go through when they decide to enter into this digital space: I have a need of a ‘website’. Everybody has one so I need one too. My website has to be 2.0. I don’t know what 2.0 means but it will make…

“Strategic Communications Planning” is free eBook written by Dave Fleet. This is a really good book that I would recommend to anyone out there who’s interested in getting into the world of PR. The book is based on his personal experience and in my opinion this is a plus. At first I thought this was…

Let’s try to step out of the fishbowl for a while… Traditional people are not web savvy. If you have this expectation you’d better stop reading this post right now and go back to basics. When they look at the Internet they don’t see blogs, wikis, twitter or what ever. They see websites. (They probably…

Today start the Olympic Games in Beijing. If you google ‘beijing’ the first result is not about the city or more in general about China, at the top of Google’s ranking list is sitting the official website of Beijing 2008. Even Wikipedia got kicked to second place. Together with Santa Claus the Olympic Games are,…