Something like 700 participants, wonderful location and interesting sessions (especially Alf Rehn‘s one). Loved the feedback and the conversation I had with the audience about ‘traditional marketing VS digital marketing’ at the end of my keynote. Other plus: Free wifi connection. A big ‘Thank you!’ to all the organizers and especially to Johanna Vainio for…

At G.ho.st they are not just doing something new, they are also doing it really well. Here’s VMC on G.ho.st press corner. Click on the image below to enlarge Andrea

Hat tip to Neville Hobson for the link to this great CommonCraft video. Andrea

Engage consumers in a different way, differentiate your self, make it conversational. This is also what was running in my mind when we decided to minimize text and upload more and ‘well tagged’ multimedia content on iTive’s pages. Text is more search engine friendly? Hummm… you see thanks to today’s Internet ecosystem, content of any…

Here’s a great read video documentary for the weekend Enjoy it! Andrea

“Classic comments on blogs don’t seam to be enough anymore, online conversation is evolving so much and so fast… so let’s see where’s the conversation and let’s bring it to the blog!” This is what I was thinking when I decided to let people send comments to this blog directly from Twitter. How? Just address…