Episode: VMC #182 – The Future of Blogging as Marketing & Communications Tool – Tallinn BlogFest Update 1: Estonian notes of my talk, thanks to Teller. Update 2: Italian notes of my talk, thanks to Giorgio Massaro. Update 3: Presentation featured on SlideShare “Hey Andrea Vascellari! Your presentation is currently being featured on the SlideShare…

Photo Credit: Justin Marty “How about strategic information sharing? Should everything always be ripped wide open?” Although it is possible to open up completely, it doesn’t mean you should always do it. What’s clear is that today a higher degree of openness is needed. Embracing at a certain level the share economy can offer great…

Photo Credit: Peretzpup It’s not enough doing social media, you have to do it right. Lots of organizations are entering the social media space but they are not changing their mind set. Like I said in my last post acceptance can be a good start but then you have to keep moving on the right…

How can you stand on the top step of the podium in today’s business environment? The first thing you need is the right mix. A combo of different flavors mixed at best. Behind wonderful products, excellent services, great projects and outstanding individuals there’s always a great mix of factors. If you are not sleeping in…

Photo Credit: Amanda Gravel These are notes for a talk I am preparing for a 8 September opening keynote in Tallinn, at the Tallinn Blogfest conference. I was asked to think about the future of blogging as a marketing & communications tool. Blogs are communication tools and they are just one component of your organization’s…

Photo Credit: Mararie Like I said in my previous post email marketing campaigns must be accurately pitched. “But how can I do it if I have to reach a large audience?” Well keep in mind that: You are not alone First of all you have to understand that you don’t have to do all the…