Reshma Sohoni on VMC

October 1st, 2008

A new show is available now on VMC . It’s a video chat that I recorded during last year’s Web 2.0 Expo in Berlin with Reshma Sohoni, CEO of Seedcamp. I wanted to share it with you to give an insight of which kind of people, ideas, startups etc. you’ll find at events like this….

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How is it useful to…?

September 30th, 2008

I’m impressed by the number of brands that are still not thinking about this: Clear & simple via Alisa Leonard-Hansen Let’s see if this can become a good conversation starter. What’s your take on this? Feel free to join the conversation also via Twitter, Jaiku, Seesmic, Friendfeed… Andrea

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Title for a new VMC morning program

September 23rd, 2008

I just launched a new program on VMC my Media Channel but I’m still thinking about its title. Any ideas or suggestions? Watch the following videos to understand more about it New VMC Morning ProgramUploaded by andreavascellari VMC – Open Innocell & Oulun EteläinenUploaded by andreavascellari Show notes & Credits: Oulun Eteläinen, Open Innocell,Video Chat…

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Purple Cows by Seth Godin

September 22nd, 2008

Hat tip to David Brain + find more about Seth here Andrea

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Marketing Today

September 19th, 2008

1850-1900: Production era 1900-1950: Sales era 1950-2000: Marketing era 2000-Today: New Marketing era Today it’s full of agencies applying traditional marketing techniques to online content. This doesn’t work. There are few thoughts I would like to share about this: Viral The new marketing era in which we are living in is not about hiring agencies…

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60 Points Executives Should Keep In Mind

September 18th, 2008

In my job I deal with many executives. Everyday. The influence which good or bad leaders have on the decision making process, especially if we talk about this new generation of digital strategy and business, is impressive. So here’s what leaders should keep in mind. Don’t even think about being a leader: if you can’t…

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I'm the CEO of itive.net and this is my personal site. Enjoy it! Andrea

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