I recently released a new episode on VMC that tells the story behind Eurostar trains halted by fire in Channel Tunnel. Thank you for your patienceUploaded by andreavascellari Stephanie‘s thoughts: And of course, it was only after the call was made that I learnt about 0870 numbers. 20p a minute with an iPhone calling plan!…

I’m impressed by the number of brands that are still not thinking about this: Clear & simple via Alisa Leonard-Hansen Let’s see if this can become a good conversation starter. What’s your take on this? Feel free to join the conversation also via Twitter, Jaiku, Seesmic, Friendfeed… Andrea

1850-1900: Production era 1900-1950: Sales era 1950-2000: Marketing era 2000-Today: New Marketing era Today it’s full of agencies applying traditional marketing techniques to online content. This doesn’t work. There are few thoughts I would like to share about this: Viral The new marketing era in which we are living in is not about hiring agencies…

Everyone wants something for free. So what do brands do? They offer free goods, free prices, free, free, free. What does this have to do with their products and their organizations? Nothing. Brands spend a whole bunch of money and what they get is a whole bunch of people with their free goods but nothing…

TwitterFountain = Twitter stream + a stream of Flickr photos. Here, I used tweets and photos tagged with ‘vascellari’, but you can’t test it out with different keywords. Think about it this kind of ‘cross-apps’… and don’t get me started with branding etc. etc. etc. Andrea

This is what we where talking about also during the recent panel discussion at PodCamp Toronto. Brands and social media. This scenario is living a continuing evolution and we keep having in our minds questions like: How much / should brands embrace social media? Guarav was thinking about this too referring to the concept of…