Episode: VMC #174 – Joseph Jaffe Joins the Conversation (Right Click > Save) Remember the special outreach that we created with my marketing students for Joseph Jaffe? Well, here’s Joseph’s answers to: How do you reach consumers without making them feel like they’ve been brainwashed? Will people miss the 30-second spot if advertising goes away….?…

Episode: VMC #166 – Joseph Jaffe, We Want to Join the Conversation! Dear Joseph, Beside my main job (CEO www.itive.net), I teach marketing at the Business Department of ‘SAI’, Kauhajoki Upper Secondary School (Finland). This year I had the pleasure of having an amazing group of media & communication students that joined my Digital Marketing…