GreenPeace: Dove’s Evolution or Extinction?
Din-Don-Dan…Din-Don-Dan…
Heard that bell ringing? That’s the wake-up call for Dove and all the environmental organizations watching the following video…
Dove Onslaught(er) is the GreenPeace answer to Dove’s Onslaught. This is more than a great video, this is a perfect example of how public reputation can be smashed down in less than 2 minutes.
Heh…Now I’m curious to see which is going to be ‘Dove’s next evolution step’! I’m also wondering what Joseph Jaffe and Jaffe Juice listeners think about this… from both, environmental and marketing point of view. I indeed extend the conversation to all of you my fellows, readers and subscribers 
What’s running in your mind after watching this video?
Andrea