Digital Strategy – Planning

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

The “planning” phase of your strategic communication plans is about aligning the resources and prioritizing the actions of an organization as it strives to achieve its goals. Whether you are working on a PR or a marketing initiative, a good plan is meant to serve as a roadmap.

Adaptive Digital Strategy Framework - Process

A solid communication plan will make it possible to target your communication accurately in the short and long term helping you map out how to raise the profile of an organization over time. A plan makes your communication more efficient, effective, and lasting. Continue reading

Budgets

>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (6.4Mb, 13:21) - Get the show on iTunes!

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

A budget is an invaluable tool to help us prioritize our spending and manage our finances. Simply put, a budget is a detailed summary of likely income and expenses for a given period. It provides a concrete and organized breakdown of how much money we have coming in and how much we are letting go.

If you are listening to this episode you probably work in communications, design and development, PR or marketing so chances are that when you think about budgets you are looking at several different disciplines like paid advertising, content, product/service marketing, public relations, branding or creative.

To be honest we could talk about budgets all day but as usual it’s not an easy job to research, select, prepare and share with you valuable information that can help you plan, execute and manage your strategic communication plans. So today we are going to focus mainly on two things:
Continue reading

KPIs – What? Why? How?

>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (6.5Mb, 13:33) - Get the show on iTunes!

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

What are KPIs?

A KPI (Key Performance Indicator) is a type of performance measurement. You may use KPIs to evaluate the success of your organization or more specifically the success of a project.

These indicators help you understand whether you are making progress towards the achievement of your objectives. This is why it’s vital that you have a good understanding of what you are trying to achieve with your initiative. If you need help to define your objectives, check out episode #15 of “FIR on Strategy”.

Most organizations set strategic objectives they desire to achieve. One way to measure the progress toward achieving these objectives is to use KPIs.

Continue reading

Tactics

>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (5.5Mb, 11:24) - Get the show on iTunes!

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

If you conducted your context analysis, defined your audiences, objectives and strategies, well then it’s time for you to focus on your tactics.

Continue reading

Strategy – What? Why? How?

>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (8.7Mb, 17:58) - Get the show on iTunes!

 

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

Have you defined you SMART objectives? If you don’t know what I mean by SMART objectives I encourage you to listen/have a look at episode #15 of “FIR on Strategy”. But if you already know how to define your objectives and it’s clear to you where you want to get with your project, then it’s time for you to choose which path, or paths, you will take to get there. It’s time for you to define your strategies.
Continue reading