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This is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.
A budget is an invaluable tool to help us prioritize our spending and manage our finances. Simply put, a budget is a detailed summary of likely income and expenses for a given period. It provides a concrete and organized breakdown of how much money we have coming in and how much we are letting go.
If you are listening to this episode you probably work in communications, design and development, PR or marketing so chances are that when you think about budgets you are looking at several different disciplines like paid advertising, content, product/service marketing, public relations, branding or creative.
To be honest we could talk about budgets all day but as usual it’s not an easy job to research, select, prepare and share with you valuable information that can help you plan, execute and manage your strategic communication plans. So today we are going to focus mainly on two things:
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