Andrea Vascellari

Today while I was searching for new interesting news to add to my next communications report I bumped into an interesting video produced by Simon Klose.

The crucial importance of the proper and improper use of copyright law is a key point in the future of markets in this digital era.

Click, play, think. I’d love to hear your thoughts on this, here on the blog or via twitter @vascellari.

Andrea

Talk by Jonas Birgersson
Animation by Finsta
Production by Simon Klose

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

• What People Think of the Ad/PR Biz | Reuters - One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat.”) Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an opinion.) The numbers aren’t significantly different from those yielded by last summer’s edition of this annual survey.
• Is it time for a Chief Social Media Officer? | ZDNet - The role may not be prominent now, but it will happen.
• New report on “The State of Mobile Communications” - Now is the perfect time for businesses to jump into mobile communications, says “The State of Mobile Communications,” a newly issued report by Burson-Marsteller and Proof Integrated Communications. The report provides recommendations based on the implications of a range of key mobile research reports.
• 5 Tips to Maintain Social Media Momentum - Servant of Chaos - One of the challenges with social media is that it’s easy to start and it’s easy to stop.
• The UK’s media consumption habits - Ofcom released its seventh annual communications market report last week. Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular.
• Facebook Usage Still Rising in Europe, but UK Growth Slows - eMarketer - The Facebook juggernaut rolls on in Europe, but the first sign of declining growth rates has appeared. In particular, the site’s meteoric expansion in the UK is tailing off.
• Skype Etiquette - Some good tips to keep in mind when using Skype by Michael Arrington
• Pre-recorded TV viewers cut out ads - The increasing use of digital television recording devices means fewer viewers will watch advertisements. Online video adverts have failed to make an impact on consumers with only 3% citing them as the kind of ad they were most likely to pay attention to.
• Want an SEO job? Check out the Daily Mail’s robots.txt file … - This is actually a great idea!
• 10 Tips For Aspiring Community Managers - Tips from community builders on what it takes to land a job and be effective at cultivating community.
• The Value of a Social Media Fan….Priceless - CPM models are generally used to price traditional media ads which represent only a monologue selling a specific product and are not customized to measuring the overall value of social media. Facebook “impressions” are a completely different kind of media where more often than not, the post should be as divorced as possible from trying to make a sale and are more about creating dialogue, brand awareness and positive social conversation which indirectly leads to higher sales.
• Top 5 Mobile Advertising Trends To Watch - After a tough 2009, advertisers are expected to increase mobile and digital marketing budgets over the next year. With this in mind, it’s essential that advertisers keep up-to-date on their options in the mobile space. Here, we’ve laid out five mobile advertising trends to watch over the coming year.
• Infographic: The Geosocial Universe - This infographic, created by Jesse Thomas of digital creative agency Jess3, shows the relative size of social networks and online services such as Skype, Gmail, MySpace, Twitter and Foursquare, and also shows the proportion of their user base that access the service via a mobile device.
• How to Handle an Employee’s Controversial Online Comment - Stuff just happens. In most situations, though, the most important factor is how the situation is handled.
• 5 Items to Delete From Your Website Today - When we add ideas and actions, websites become more complicated. Complication creates confusion and often translates to lower effectiveness.
• Youtube stars making 100000 plus per year: Tech Ticker, Yahoo! Finance - There are 10 independent YouTube stars who made over $100,000 in the past year, according to a study done by analytics and advertising company TubeMogul.
• 5 Huge Trends in Social Media Right Now - What follows are five of the hottest social media trends right now. Each are influencing our social, online and mobile behaviors in significant ways.

Ok, you know those moments in which everything should be up and running but it’s not?

For example, I just checked my twitter profile, @vascellari, and I noticed that my followers and the community of people I’m connected with…well they are both down to zero.

This wouldn’t have been a problem if it would have happened just to me and not to the account of my company too @itive (especially now that we just launched our ‘new itive‘…).

In cases like this when you see your entire social capital disappear there’s just one thing to do: Relax…and think positive.

(deep breath)

Ok…so…

• It’s not a big deal. I know (hope) that my community will come back (@twitter: right?)
• Something is technically wrong! Well nobody is perfect
• It’s a Big Job to keep a company like Twitter running
• With all that must be done…Maybe this is just a stressful period for the Twitter team
• Or maybe they ran out of money and can’t buy new servers or something?
• If money is what they need they could convince more people to get a premium account on which they guarantee a stable service. Oops…I forgot there’s no such option yet. Well let’s keep thinking positive maybe they are about to add it
• Yes.. it’s probably because they are just busy… I’d like to see you trying to understand why only 8% of US-based smartphone users access Twitter from their devices
• I just hope they won’t lose their drive because someone said that email is dominating the mobile web or because teenagers prefer texting… Com’on Twitter!

Hey what about you and the experience you are having using Twitter? Have something to share?

Andrea

UPDATE: See? Thinking positive helps…My Following/Followers are back!

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

• Only 8% Of US Smartphone Users Use Twitter According To New comScore Data | Mobile Marketing Watch - ComScore released interesting data indicating that only 8% of US-based smartphone users access Twitter from their devices, somewhat contradicting the notion that Twitter is a primarily mobile-centric service.
• Asia Pacific Digital Brand Index (DBI) – One Year On | Edelman Digital - 12 months of online conversation about major technology brands covering: 8 million posts, representing the perspectives of millions of netizens, talking about 350 technology brands, housed in 4,000 regional online channels, across eight Asian markets.
• Gap is Offering a 25% Discount for Foursquare, Facebook, & Twitter Users - Do you have Foursquare on your smartphone, or are you a member of Facebook or Twitter? If so, you may just be in luck today if you like shopping at the Gap.
• Email Dominates Mobile Web Time - eMarketer - Email, portals stay ahead of social networking—at least on mobile devices.
• The Rise of Text Messaging [INFOGRAPHIC] - The following infographic illustrates the trends and averages for texting in the United States and around the world.
• Paper.li – read Twitter as a daily newspaper - Organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag.
• Cookies and Chemo | Roger Smith Life - Think, respect and follow http://twitter.com/CookiesandChemo
• Facebook Officially Announces Facebook Live - Live streaming content from Facebook on your own Facebook Page, the company is providing a tool for embedding the application within Page tabs.
• Wowd Launches Social Search App For Facebook - This is good if you need some Facebook filtering.
• Why Google Wave’s demise is good news for Facebook - Google this week abandoned “Wave,” its much-hyped social collaboration tool. Wave was perhaps the prototypical Google product: Technically advanced, incredibly ambitious and near-impossible to use.
• Plancast - The easiest way to share events and other real-life activities with friends - The easiest way to share events and other real-life activities with friends.

Via itive.net - “The New itive.net“

“This is a new era. We are moving in an environment that is becoming increasingly competitive at a speed we have never seen before. Whether you’re a small-mid size entrepreneur, public institution, a corporation or government, we have invested our knowledge, experience, competence–heart and soul–to help you take things to the next level.

• We aimed for the top by adding new, highly specialized and skilled members to our team.
• We optimized the internal processing and project management organization from A to Z.
• We built a methodical framework to create an organized path which allows our clients to successfully achieve their objectives.
• We launched a brand new website taking care of each and every detail in order to turn our clients’ experience into something unique, cutting-edge and memorable.
• We spent the last 6 month re-structuring our entire company in order to provide the best service for our clients…
• And because of the fast-paced and ever-changing nature of our business, we always have our eyes and ears open for the latest updates, so that we can keep improving our services and ensure that our clients will stay fully satisfied now and many years down the road.

Itive is more competitive and stronger than ever before.

Find out more about our latest updates and our services for existing and new clients at itive.net.
We hope to see you there!“