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“FIR on Strategy” Updates – Length & Content


>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (3.7Mb, 07:35) – Get the show on iTunes!

FIR On Strategy with Andrea Vascellari“FIR on Strategy with Andrea Vascellari” is part of the “ FIR For Immediate Release Podcast Network”.

Many of you found out about “FIR on Strategy” thanks to FiR – the main show. But many other listeners found out about “FIR on Strategy”, from my updates on social media, my newsletter or because they are already subscribed to my blog.

So the updates that I shared on the main “FIR” show didn’t reach them because they didn’t necessarily listened to For Immediate Release – FIR. I didn’t think about this because I’ve been a faithful listener, contributor and member of the community since 2005, but then I realized this thanks to some conversations with listeners of “FIR on Strategy”.

This is why I thought to add to “FIR on Strategy” some periodic updates. They are not going to be frequent but it will help to keep everyone in the loop.

With this first update I want to share with you how I will structure future episodes and the rational behind it. Continue reading “FIR on Strategy” Updates – Length & Content

The Project Plan


>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (4.3Mb, 08:54) – Get the show on iTunes!

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage strategy programs more effectively and efficiently.

Each podcast of this series comes with show notes that briefly summarize the discussed topics. For the full commentary you will have to listen to the audio.

“FIR on Strategy with Andrea Vascellari” is part of the “ FIR For Immediate Release Podcast Network”.

As a strategist, planner or leader in your organization, you are tasked with casting a vision. You are the one that sets the strategy, and defines how it will have to be executed. But in order to create a strategic communications initiative you need an operative structure, you need a plan.

In this episode we’ll understand “what’s the plan”, why it’s important and then I’ll share with you 5 key questions you should be asking yourself when you start to work on a communications plan.

Continue reading The Project Plan

The Project Scope


>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (5.5Mb, 11:26) – Get the show on iTunes!

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage strategy programs more effectively and efficiently.

Each podcast of this series comes with show notes that briefly summarize the discussed topics. For the full commentary you will have to listen to the audio.

“FIR on Strategy with Andrea Vascellari” is part of the “ FIR For Immediate Release Podcast Network”.

Defining a clear scope it’s critical to a project’s success. In today’s episode we will understand what the scope is, why it’s so important and how to define the scope of your projects.

I’ll share with you an actionable methodology that you can use to define the scope of your projects so that you’ll walk away with an actual tool that you can use to execute your projects more effectively and efficiently.
Continue reading The Project Scope

The Execution Phase


>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (5.9Mb, 12:16) – Get the show on iTunes!

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage strategy programs more effectively and efficiently.

Each podcast of this series comes with show notes that briefly summarize the discussed topics. For the full commentary you will have to listen to the audio.

“FIR on Strategy with Andrea Vascellari” is part of the “ FIR For Immediate Release Podcast Network”.

In this episode you will understand:

  • What is the execution phase?
  • Why it’s so important?
  • And then I’ll share with you an actionable methodology to kickoff your execution phase more efficiently.

Continue reading The Execution Phase

Joining the Edelman Family

Edelman Digital

Dear Friends and Faithful Subscribers,

It is with great pleasure that I have the opportunity to share with you the news of my new position as Digital Planner at Edelman Digital – the digital arm of the world’s largest independent public relations firm. This is a senior position and I’m really excited about it. Continue reading Joining the Edelman Family