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The Project Scope


>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (5.5Mb, 11:26) – Get the show on iTunes!

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage strategy programs more effectively and efficiently.

Each podcast of this series comes with show notes that briefly summarize the discussed topics. For the full commentary you will have to listen to the audio.

“FIR on Strategy with Andrea Vascellari” is part of the “ FIR For Immediate Release Podcast Network”.

Defining a clear scope it’s critical to a project’s success. In today’s episode we will understand what the scope is, why it’s so important and how to define the scope of your projects.

I’ll share with you an actionable methodology that you can use to define the scope of your projects so that you’ll walk away with an actual tool that you can use to execute your projects more effectively and efficiently.
Continue reading The Project Scope

The Execution Phase


>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (5.9Mb, 12:16) – Get the show on iTunes!

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage strategy programs more effectively and efficiently.

Each podcast of this series comes with show notes that briefly summarize the discussed topics. For the full commentary you will have to listen to the audio.

“FIR on Strategy with Andrea Vascellari” is part of the “ FIR For Immediate Release Podcast Network”.

In this episode you will understand:

  • What is the execution phase?
  • Why it’s so important?
  • And then I’ll share with you an actionable methodology to kickoff your execution phase more efficiently.

Continue reading The Execution Phase

Joining the Edelman Family

Edelman Digital

Dear Friends and Faithful Subscribers,

It is with great pleasure that I have the opportunity to share with you the news of my new position as Digital Planner at Edelman Digital – the digital arm of the world’s largest independent public relations firm. This is a senior position and I’m really excited about it. Continue reading Joining the Edelman Family

Digital Strategy – Planning

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

The “planning” phase of your strategic communication plans is about aligning the resources and prioritizing the actions of an organization as it strives to achieve its goals. Whether you are working on a PR or a marketing initiative, a good plan is meant to serve as a roadmap.

Adaptive Digital Strategy Framework - Process

A solid communication plan will make it possible to target your communication accurately in the short and long term helping you map out how to raise the profile of an organization over time. A plan makes your communication more efficient, effective, and lasting. Continue reading Digital Strategy – Planning

Budgets

>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (6.4Mb, 13:21) – Get the show on iTunes!

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

A budget is an invaluable tool to help us prioritize our spending and manage our finances. Simply put, a budget is a detailed summary of likely income and expenses for a given period. It provides a concrete and organized breakdown of how much money we have coming in and how much we are letting go.

If you are listening to this episode you probably work in communications, design and development, PR or marketing so chances are that when you think about budgets you are looking at several different disciplines like paid advertising, content, product/service marketing, public relations, branding or creative.

To be honest we could talk about budgets all day but as usual it’s not an easy job to research, select, prepare and share with you valuable information that can help you plan, execute and manage your strategic communication plans. So today we are going to focus mainly on two things:
Continue reading Budgets