Context Analysis – What? Why? How?

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FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

The first thing you need to do when you start to work on a communication plan is to define where you are starting from and what’s the focus of your initiative. This is exactly what the context analysis helps us with.

In today’s cast/post we will understand what is a context analysis, why it’s so important and how to conduct one. Continue reading “Context Analysis – What? Why? How?”