This is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage strategy programs more effectively and efficiently.
Each podcast of this series comes with show notes that briefly summarize the discussed topics. For the full commentary you will have to listen to the audio.
As a strategist, planner or leader in your organization, you are tasked with casting a vision. You are the one that sets the strategy, and defines how it will have to be executed. But in order to create a strategic communications initiative you need an operative structure, you need a plan.
In this episode we’ll understand “what’s the plan”, why it’s important and then I’ll share with you 5 key questions you should be asking yourself when you start to work on a communications plan.