Environmental Scan – What? Why? How?

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FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

The environmental scan is another fundamental analysis that you want to conduct to track the environment you are operating in when you are planning to launch a new project. In today’s cast/post we will understand what it is, why it’s important and I will also give you a specific methodology that can help you conduct your environmental scan more efficiently when dealing with online/digital initiatives.

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