Audience Analysis

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FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

An audience analysis is conducted in the initial planning phase of a project and it helps us define who we want to reach with our communications.

It’s pretty simple and almost obvious, right? Well, this is the problem. People often make a mistake when they underestimate the importance of this analysis. See, in order to communicate information effectively, you need to understand who is receiving it. That’s why this analysis is critical.

In this cast/post we will understand how to conduct effectively and efficiently an audience analysis by identifying the different target audience groups and by understanding their needs.

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