Episode: VMC #219 – Flip the Funnel – Book Launch
“Retention can become the new acquisition” Joseph Jaffe
Last week Joseph Jaffe officially launched his new book ‘Flip The Funnel‘ at the Roger Smith Hotel in New York. I had the chance of having a glass of wine with Joseph a few days before, during social media week. We had a nice chat and he gave me a few insights and a copy of the book with a special note… (Thank you Joseph).
Nope, this is not a sponsored post. I chose to blog about it because I’m more than happy to share with you the inspiring thoughts of a great marketer and a good friend. I’ll review the book so stay tuned.
0 thoughts on “Flip the Funnel – Book Launch”
Seth Godin wrote a book with this title in 2006. Not much new thinking here…
@aaron: well have a look at what Joseph wrote and then you’ll tell me 😉