Social Costume

Episode: VMC #343 – Social Costume

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Check out what I found in Venice yesterday during the Carnival…yes, a Facebook costume!

When I saw it a thought crossed my mind: A few years ago, I was sending out invites to my friends to join and connect with me on Facebook. Initially, many of them didn’t even reply or check it out and today…well, we all know how things have changed. Facebook became one of the dominant platforms for social networking.

The ‘social’ aspect of the web reached its mature stage and placed a new brick in the building of our future life. The line that used to separate the digital world from our everyday life keeps blurring and it will keep fading away the more the Internet becomes a part of the lives of people in the most far and remote corners of our planet.

Now we got to a point at which people discovered that social interaction can take place online just as it does offline. How are things going to move forward from now on?

At least at this stage, Facebook’s role in how people socialize and communicate is fundamental. Facebook is not redefining social, it’s simply taking it to a new extent. However, it still has the reins of social data and social interaction. I’m wondering if and how things will change once people start feeling the need to be in control of the data they are sharing and using in their social ecosystem. Will Facebook change its nature from ‘social box’ to ‘social catalyst’? Will emerging projects like Diaspora become new fertile lands where people will be able to take care of their own data and social life?

Today’s social costume is a ‘Facebook wall’, what will it be in the future?

I’d love to hear your thoughts on this.

Andrea

Social Costume

Episode: VMC #343 – Social Costume

Subscribe to the show on YouTube!

Check out what I found in Venice yesterday during the Carnival…yes, a Facebook costume!

When I saw it a thought crossed my mind: A few years ago, I was sending out invites to my friends to join and connect with me on Facebook. Initially, many of them didn’t even reply or check it out and today…well, we all know how things have changed. Facebook became one of the dominant platforms for social networking.

The ‘social’ aspect of the web reached its mature stage and placed a new brick in the building of our future life. The line that used to separate the digital world from our everyday life keeps blurring and it will keep fading away the more the Internet becomes a part of the lives of people in the most far and remote corners of our planet.

Now we got to a point at which people discovered that social interaction can take place online just as it does offline. How are things going to move forward from now on?

At least at this stage, Facebook’s role in how people socialize and communicate is fundamental. Facebook is not redefining social, it’s simply taking it to a new extent. However, it still has the reins of social data and social interaction. I’m wondering if and how things will change once people start feeling the need to be in control of the data they are sharing and using in their social ecosystem. Will Facebook change its nature from ‘social box’ to ‘social catalyst’? Will emerging projects like Diaspora become new fertile lands where people will be able to take care of their own data and social life?

Today’s social costume is a ‘Facebook wall’, what will it be in the future?

I’d love to hear your thoughts on this.

Andrea

How Brands Can Survive & Thrive Online – Digital Evolution

Episode: VMC #341 – How Brands Can Survive & Thrive Online – Digital Evolution [right click to download the source file – ‘Save the link as…’, video-player available below]

Yesterday I was in Milan (Italy) to present at a special edition of Ignite Italia during the Forum della Comunicazione Digitale 2011 held at Palazzo Mezzanotte in Piazza Affari.

My talked was about “digital evolution” and how “digital species” – in this case websites & web properties of brands and organizations – need to adapt to environmental changes (new technologies, etc…) or else they will be wiped off the face of the world wide web.

Here’s the video and slides from my presentation. Enjoy!

Andrea

How to Use Social Media to Market your Organization

Episode: VMC #339 – How to Use Social Media to Market your Organization [right click to download the source file – ‘Save the link as…’, video-player available below]

When you start thinking about how to use social media to market your organization, stop thinking about how you are going to find customers and start thinking about how to help them find you…

This video is about a nice story that Eric Schwartzman shared at Ignite this week in Rome (Italy) during Social Media Week. I’m sure you’ll find it interesting!

Andrea

Quora: Do We Really Need It?

Episode: VMC #337 – Quora: Do We Really Need It?
[right click to download the source file – ‘Save the link as…’, video-player available below]

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Show Notes & Credits: Powered by itive.net, Quora.

Quora: Do We Really Need It?

Episode: VMC #337 – Quora: Do We Really Need It?
[right click to download the source file – ‘Save the link as…’, video-player available below]

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Show Notes & Credits: Powered by itive.net, Quora.

The Best of PR, Marketing and Social Media – LeWeb 2010

Episode: VMC #336 – The Best of PR, Marketing and Social Media – LeWeb 2010
[right click to download the source file – ‘Save the link as…’, video-player available below]

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Show Notes & Credits: Powered by itive.net, LeWeb, paper.li, Jeremiah Owyang, Brian Solis, Gary Vaynerchuk.

Flip the Funnel – Book Review

Episode: VMC #335 – Flip the Funnel – Book Review

[right click to download the source file – ‘Save the link as…’, video-player available below]

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Show Notes & Credits: Powered by itive.net, Flip the Funnel, Joseph Jaffe, @jaffejuice

LeWeb Conference

Episode: VMC #334 – LeWeb Conference
[right click to download the source file – ‘Save the link as…’, video-player available below]

Paris (a city I love) + LeWeb (great web conference) = Awesome mix.
How’s the event? Massive as usual, tons of people and friends, great networking…I’ll repeat that…great networking. Beside presentations and panels the real value is the huge number of key people you can meet at events like this.
I’m putting together the best snippets concerning marketing, PR, social media and communication. I’ll release that in a video after the conference so stay tuned. Meanwhile enjoy this short overview of the conference that I’ve just edited with imovie on my iphone (just great and sooo handy!).
Andrea

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Show Notes & Credits: Powered by itive.net, LeWeb

How to Create Engaging Videos

Episode: VMC #333 – How to Create Engaging Videos
[right click to download the source file – ‘Save the link as…’, video-player available below]

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Show Notes & Credits: Powered by itive.net