Billboard, one of the world’s oldest international trade magazines devoted to the music industry, has proven that music does come from everywhere. Continue reading “Urinal Game Let’s You Play Guitar”
Do you need to take a break to free your mind and relax a bit? Watch this video. I think you will enjoy it, especially if you are working for or with an ad agency! Continue reading “Shit Ad Agencies Say”
Franck Vinchon launched ‘My Own Epitaph’ a Facebook app to help readers understand the thinking behind his book ‘Tranches de mort’. The book suggest that death is not just an accident but the result of everything we experience in life. Based on this concept, the app uses information from your Facebook profile and generates words written on your gravestone. Continue reading “Facebook App Generates Words Written on Your Gravestone”
The Marketing Over Coffee Awards honor those who have done exemplary work in Marketing over the past year. Often the winners sit at the intersection of Marketing and Technology, having identified a future trend and put it to work. The awards also seek to honor those who educate, have a commitment to their community, are professional, and do work of the highest quality.
Logistia Technology Center (Finland)
The Logistia Technology Center is the #1 Science Park in Finland.
Companies based at the Logistia Technology Center don’t always have personel 24/7 at their offices. Some of them have headquarters outside the Technology Center and use the office at Logistia only to receive prospects, leads and customers during certain hours or days per week. Generally, the large majority of the offices are unattended during lunch breaks, holidays or closing days. Continue reading “QR Digital Assistant – Case Study”
— Ad Club of Toledo (@adclubtoledo) November 16, 2011
My presentation focused on strategic online advertising and marketing, but in order to make sure I addressed the interests and questions of people who would be attending the luncheon, I created a survey that people could fill out and submit beforehand so I could tailor a few points to their input. Continue reading “Strategic Online Marketing & Advertising”
On November 16th, I’ll be speaking at the Advertising Club of Toledo‘s monthly luncheon program in Toledo, Ohio (U.S.A.). The general theme of my talk will be about strategic online advertising and marketing.
As I finish to prepare my presentation, I would like to know what AdClub members are most interested in learning about, their professional background, and their level of experience in the “digital space”, so that I can tailor a few points of my presentation to their interests and experiences.
For example, would AdClub members like to know more about how to use social media within their advertising/marketing strategies? About the importance of creating relevant content as part of a digital strategy? Or perhaps about any campaigns with a positive ROI where new tactics made the difference?
Those are just a couple of examples to get the juices flowing, but please go ahead and fill out the following form and I will incorporate your interests into my final presentation.
And just a friendly remember that registration for the luncheon must be made by Monday, November 14th.
Thanks for your input and I look forward to meeting and speaking with you on November 16th!
I’d like to thank Joe & Nick from UlrichPinciotti Design Group for sponsoring my presentation.
Kristi Hines (@kikolani) published a nice list of “The 20 most influential people in social media” and Simon Kemp (@eskimon) did a good job in this thread reminding us all that since more than 80% of the world’s social media users live outside of the US it would be a good idea to add some other influential names beyond America’s shores to the list.
Brava Kristi and bravo Simon. So far so good.
Krishna De is an outstanding communicator and a long time digital-friend. She suggested that I could be considered as an influencer in Finland. First of all, I’d like to thank Krishna for mentioning me as an influencer. I tend to work with my “head down”, putting all the passion and commitment I have into everything I do in this industry. Ultimately, my greatest reward is to see a satisfied smile on the face of whoever I’m working with because what we did together meant something to them and made a difference. So, when someone points me out for any reason related to what I do, I feel honored.
Secondly, though, after reading the following comment I felt that I should probably clarify my position a bit and give out a little bit more information about what I do since I have been – and still am – very involved in the Finnish social media and technology space…
If you can’t see/load the picture above:
Not wanting to promote myself but I’m the “Google+ envoy in Finland”, according to the local Google Industry Manager… At least I’m diligent! 😀
For those of you who have been connected with me for a while now, you are probably aware that my company and I work on international projects, but for the sake of this thread on G+, here’s my reply which just focuses on some of the ways I’ve been “influential” in Finland.
Jaana I’ve been living and working in Finland since 2005 and I’ve been researching and studying the Finnish information society cluster since 2002.
In Finland, I’m currently running several projects for national and local governments, regional development, B2B, B2C, pharma and education. If you have a look at the people/connections we commonly share here on Google+ you’ll notice that I’m well-networked with the Finnish social media sphere 😉
I’m often a contributor to various international podcasts sharing my point of view from the Finnish perspective (but not only, since I have Italian-Canadian roots) specifically in the fields of PR, marketing and communications. In addition to that, since public speaking is part of what I do, I’ve been invited to speak at some of the largest conferences in Finland i.e. Mindtrek, ITK, etc. If you quickly browse through my Linkedin profile you’ll notice that I’ve been invited as an official blogger to many industry conferences, such as the LeWeb, Web 2.0 Expo, etc. and I’ve also represented Finland at two editions of the Bloggers World Forum respectively in Bucharest and Vienna. So these are most likely some of the reasons why you’ll find a fairly large group of people worldwide referring to me when they think of Finland – it’s the same for me when I think of Ireland and 2 names immediately come to mind Krishna De (@krishnade) and Bernie Goldbach (@topgold).
On the other hand, leading an international digital strategy agency requires me to travel quite often, but my home is currently in Finland. My team and I work across 4 continents and we recently opened a new office in New York (NYC) so the information you see on my Twitter profile refers to that. I hope this explains and clarifies everything.
– Good to meet you, Jaana. Andrea
Do you know what’s missing here? Me, the real me.
Sounds crazy I know, but it’s true.
I spent the last few years sharing tons of valuable stuff that can help you to succeed online. I did it because I believed in it, because I wanted to help people and because the time was right. Now all the late comers joined the party and it seems to me that there’s nothing else to read online. “How to do this, what to to do to get the best out of that, or 1,000 tips to kick ass on this other thing…”
What’s missing is the personal perspective on things.
So, I think it’s time for me to change gears and share my experience from a different perspective.
Because when you need to find out ‘what’ or ‘how’ in order to do this or that, what do you do? You search on Google and you find all the answers.
From now on, you won’t find the ‘what’ and the ‘how’ here, I’ll leave that to Google. On my blog, you’ll find the ‘why’.
And you’ll find an absolutely unique ‘why’ because it’s going to always be from my experience, which is something that no one else will be able to tell you. That’s the new value that I’ll offer and share with you.
At times you might actually end up disagreeing with me, but hey…isn’t learning from each other the best part of a sincere discussion? It will be great to do this on a new and different level.
Every now and then, I might share an interesting post on what and how you should keep your eyes on things, but I’ll focus more on this new direction.
Love it? Hate it? Questions?
This is my digital living room and you are welcome here. Grab a drink and let’s talk.
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Metrics & ROI – 2011 Trends: Turning Data Into Action; Mobile; Social Marketing – Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite “turning data into action” as their top marketing issue in 2011, according to a report by Unica.
- Companies increase outsourcing for SEO, PPC and social media: survey – The report is based on a survey which polled 900 client-side advertisers and agencies. It found that the number of companies handling SEO exclusively in-house fell from 51% in 2010 to 44% in 2011, and the number handling paid search in a similar fashion dropped from 47% to 38% over the same time period.
- 25 reasons why you should be blogging – The main benefit of a blog in terms of search engine optimisation (SEO) is that it builds backlinks to your pages. If your content is good then people will discuss and share it, creating links to your pages on their websites, their own blogs and through social platforms like Twitter.
- TEDxEdges – Ricardo Sousa on Teen Entrepreneurship – @ricardojrsousa – Wow!
- Free and Easy Email Reminders with FollowUpThen – Handy tool.
- 6 Smart and Effective Email Marketing Tactics – Here are several simple, emerging email marketing methods with which brands are seeing success.
- IAB: Internet Advertising Reached $26 Billion In 2010, Display Grew Twice As Fast As Search – Compared to other forms of advertising, Internet advertising surpassed newspaper ads in the U.S. last year ($22.8 billion) and is now second only to TV ($28.6 billion).
- Google’s collateral damage after algorithm changes, illustrated – TNW Google – SEOBook has created an interesting infographic that details the effects that changes to Google’s algorithms have had on the web.
- Search Marketing To Grow 16% This Year [REPORT] – Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday.
- Cost of Facebook Ads Jumped 40% This Year [REPORT] – Search engine marketing grew 17% year-over-year primarily because of increases in the retail and finance categories. Display advertising showed a 300% jump in exchange ad inventory and a 30% cost-per-thousand (CPM) decline, which Efficient Frontier attributes to “greater gains in reach and efficiency within the ad exchanges.”
- Google Research Shows How Online Ads Drive Offline Sales – The relationship between online search advertising and online sales can be easily quantified, and that’s part of what makes Web advertising so powerful compared to its print and broadcast counterparts.
- HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS] – Here findings along with tips about when and how to make the most of a Facebook post.
- 2011 Social Media Marketing Industry Report – A significant 3300 social media marketers provided valuable insight.
- Moblie Marketing & Tagging Infographic – Infographic.
- 7 tips for a killer Facebook landing page – A great Facebook landing page should turn visitors into subscribers, engage people, and encourage them to explore your products and services further.