What are some of the first steps a business owner should take when creating his or her digital strategy? I shared 4 tips to better reach your target audience during an interview with Andrea Genovese of Wind Business Factor. The video is in Italian, but the original transcript has been translated into English below by my team at itive.net. Enjoy!
The Experience of a Business Owner
When a business owner is going to use the web for the first time he or she should keep a few important things in mind. First and foremost, a business owner should no longer think of the web or “digital world” as something disconnected from the real one.
Today, the web is constantly evolving. And a consumer and a business owner can do business exactly as they would if they were downtown “IRL” (in real life).
First, the most important thing to understand is where you are as a business and where you would like to go. Therefore, at this initial starting point there is a need to create a digital strategy that will allow you to reach your goals.
Second, you should analyze the tactics that will be utilized to achieve your objectives and reach the finish line. After that, you could reach out for support from somebody who has experience in this arena. It could be a web agency like us at itive.net, it could be an external consultant, an online communicator who in a certain sense could help you move through these “first steps” of the digital world.
Before you start to do any of this, though, be silent and use these, one of the most important organs we have, your ears. You have to listen carefully in order to learn about what is happening in your niche market. You have to be attentive listeners and figure out the dynamics that are in your market, as well as to identify the needs of your consumers. Once you understand the current situation within your market, you should contribute to the conversation and become an active member who interacts with the digital communication dynamics that are already taking place in your field.
In summary, the 4 tips for creating digital strategy are:
Listen to what is happening within your niche market
Analyze the market dynamics
Evaluate the needs of your consumers
Contribute to the conversation and to the digital dynamics