4 Steps to Reach your Target Audience

What are some of the first steps a business owner should take when creating his or her digital strategy? I shared 4 tips to better reach your target audience during an interview with Andrea Genovese of Wind Business Factor. The video is in Italian, but the original transcript has been translated into English below by my team at itive.net. Enjoy!

The Experience of a Business Owner

When a business owner is going to use the web for the first time he or she should keep a few important things in mind. First and foremost, a business owner should no longer think of the web or “digital world” as something disconnected from the real one.

Today, the web is constantly evolving. And a consumer and a business owner can do business exactly as they would if they were downtown “IRL” (in real life).

First, the most important thing to understand is where you are as a business and where you would like to go. Therefore, at this initial starting point there is a need to create a digital strategy that will allow you to reach your goals.

Second, you should analyze the tactics that will be utilized to achieve your objectives and reach the finish line. After that, you could reach out for support from somebody who has experience in this arena. It could be a web agency like us at itive.net, it could be an external consultant, an online communicator who in a certain sense could help you move through these “first steps” of the digital world.

Before you start to do any of this, though, be silent and use these, one of the most important organs we have, your ears. You have to listen carefully in order to learn about what is happening in your niche market. You have to be attentive listeners and figure out the dynamics that are in your market, as well as to identify the needs of your consumers. Once you understand the current situation within your market, you should contribute to the conversation and become an active member who interacts with the digital communication dynamics that are already taking place in your field.

In summary, the 4 tips for creating digital strategy are:

  • Listen to what is happening within your niche market
  • Analyze the market dynamics
  • Evaluate the needs of your consumers
  • Contribute to the conversation and to the digital dynamics

If you’re interested in creating your digital strategy with us, feel free to contact us or go ahead and click here to fill out a “get started” form and we’ll help you get there!

The Trust Circle

What is it?
Relationships that people have on the web can be described with concentric circles. The innermost represents the people we trust the most, our closest friends. When we start to move out from that close group of people, our trust starts to fade away until we reach the point in which we start to rely more on the opinions of ‘experts’ or more authoritative and recognized voices in that space.

Update based on comments: Existence of multiple groups of circles around each individual. Each one of these groups is dedicated to a specific niche (professional, personal life, etc.). Although certain contacts can be present on different groups, according to the niche we are looking at they can have a different level of influence/trust.

Why it’s important?
The understanding of the trust circle dynamics can offer great positioning advantages for brands, strategists and other communications practitioners. Understand where you are standing or where you should eventually be helps the listening process, the engagement, the acquisition, the support and the retention of your target audience.

Take this as a conversation starter. What would you add to it? What’s your take?

I’d love to hear your thoughts here in the comments or via twitter @vascellari (remember to link to this post!).