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17 February 2010 ~ 17 Comments

Flip the Funnel – Book Launch

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Episode: VMC #219 – Flip the Funnel – Book Launch

“Retention can become the new acquisition” Joseph Jaffe

Last week Joseph Jaffe officially launched his new book ‘Flip The Funnel‘ at the Roger Smith Hotel in New York. I had the chance of having a glass of wine with Joseph a few days before, during social media week. We had a nice chat and he gave me a few insights and a copy of the book with a special note… (Thank you Joseph).

Nope, this is not a sponsored post. I chose to blog about it because I’m more than happy to share with you the inspiring thoughts of a great marketer and a good friend. I’ll review the book so stay tuned.

Andrea

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Author: Andrea Vascellari

Andrea Vascellari is the CEO of itive.net. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. If you liked this post feel free to follow him on Twitter, Facebook, or subscribe to this blog.

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17 Responses to “Flip the Funnel – Book Launch”

  1. Leah D'Emilio 18 February 2010 at 3:14 am Permalink

    the world needs more people like you, andrea, who live with contagious passion and enthusiasm! looking forward to sharing thoughts with you on joseph’s book – thank you for introducing us! kiitos!

    This comment was originally posted on Andrea Vascellari

  2. Andrea Vascellari 18 February 2010 at 3:21 am Permalink

    @leah what you said means so much to me… thanks sweety. Joseph is such a nice person, you’ll love the book, I guarantee.

    This comment was originally posted on Andrea Vascellari

  3. Leah D'Emilio 22 February 2010 at 2:00 am Permalink

    the world needs more people like you, andrea, who live with contagious passion and enthusiasm! looking forward to sharing thoughts with you on joseph’s book – thank you for introducing us! kiitos!

    This comment was originally posted on Andrea Vascellari

  4. vascellari 22 February 2010 at 2:00 am Permalink

    @1938media @michellefeldman Jo almost made me cry that night… he is such a good guy http://bit.ly/ab1ESc

    This comment was originally posted on Twitter

    This comment was originally posted on Andrea Vascellari

  5. vascellari 22 February 2010 at 2:00 am Permalink

    @jaffejuice is one of the few special and authentic persons I know in this industry http://bit.ly/ab1ESc

    This comment was originally posted on Twitter

    This comment was originally posted on Andrea Vascellari

  6. Andrea Vascellari 22 February 2010 at 2:00 am Permalink

    @leah what you said means so much to me… thanks sweety. Joseph is such a nice person, you’ll love the book, I guarantee.

    This comment was originally posted on Andrea Vascellari

  7. itive 22 February 2010 at 2:00 am Permalink

    Thoughts from Joseph Jaffe http://ff.im/-g7oSz

    This comment was originally posted on Twitter

    This comment was originally posted on Andrea Vascellari

  8. Aaron 2 March 2010 at 12:51 am Permalink

    Seth Godin wrote a book with this title in 2006. Not much new thinking here…

  9. Lorriefauver 6 March 2010 at 2:00 am Permalink

    I like your way of thinking. it’s excellent work. thanks for it

    Product Liability

    This comment was originally posted on Andrea Vascellari


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