Here’s why, if possible, I will not fly with Lufthansa in future. Actually after something like 22 hours of delay it would be great is somebody from Lufthansa could stop by and drop a comment. This is a test to see where Lufthansa stays as a brand.
Is it a ‘faceless corporation’ or does it participate in consumers’ lives? I don’t want to hear Lufthansa’s ‘fake voice’ commenting on this post… I would like hear a ‘human voice’. This is what could make me change my mind about this brand.
Going Solo in Lausanne on May 16th. Be there if you can! I’m biting my fingers because like I already said I’ll have to be in Brazil for the next 5 weeks… but I’m posting this because some of you might find this information useful. (You can also check this video on VMC that we recorded together with Stephanie).
Going Solo is organized by Stephanie Booth and it’s a one-day educational event for freelancers and small business owners from the internet industry and beyond. It will give them the opportunity to learn more about the business skills they need to be successful as soloists: setting rates, finding clients, balancing work and life, dealing with administrative stuff, and connecting with “colleagues”. These hard realities of business—agreements, selling, setting prices, negotiating—may be the last consideration for the aspiring freelancer.
More often, they are motivated by a spirit of adventure, the desire to be their own boss, or a need to deepen their expertise in a subject area. But to be successful—to pay the bills, to avoid working like a slave, and to actually achieve some degree of independence—soloists need to gain a sound grounding in the business realities, and quickly.
To talk about these different topics, there will be a selection of internationally acclaimed speakers (soloists themselves!) like Stowe Boyd (USA), Suw Charman (UK), Martin Roell (DE), Laura Fitton (USA), Dennis Howlett (ES). You can learn more about them here: http://going-solo.net/programme/speakers.
Enjoy the event!
Andrea
During the next 5 weeks I ‘ll be in Brazil which means that I will have less time to blog. Anyway I’ll do my best, trying to manage with Twitter, Jaiku and Flickr
Andrea
At G.ho.st they are not just doing something new, they are also doing it really well. Here’s VMC on G.ho.st press corner.
Click on the image below to enlarge
Andrea
Here’s a short video that I recorded together with Joseph Jaffe and Antti Vilponen in Helsinki. Have a look at that Flip Video device… Anyone else is using Flip Video? Thoughts? Feedback?
@Flip Video: If you are interested to get in touch with me, you can do it here on my blog or also from my media channel
Andrea
Hat tip to Neville Hobson for the link to this great CommonCraft video.
Andrea
After John’s video-post I thought “This seesmic wordpress plugin is exactly what I need!”, so feel free to leave a video comment and let’s test this out 
Andrea
How the social media space is changing today’s communication environment? My Brazilian friend Gustavo Fortes Said shares his thoughts in this new episode that I just released on VMC.
Remember: If you like the show feel free to subscribe to this feed http://feeds.feedburner.com/VMC. I tell you this because the RSS feed dedicated to VMC is different than the one used on this blog (http://feeds.feedburner.com/vascellari).
Andrea
Here’s a video comment from Joyce Bettencourt on my VMC passionate episode. I guess that in my video reply below I kept saying ‘audio comment’ instead of ‘video comment’ because I had Joyce audio posts running in my mind , go and check them out on her blog
Andrea
Engage consumers in a different way, differentiate your self, make it conversational. This is also what was running in my mind when we decided to minimize text and upload more and ‘well tagged’ multimedia content on iTive’s pages.
Text is more search engine friendly? Hummm… you see thanks to today’s Internet ecosystem, content of any shape and form can be used as media.. In addition to this, new semantic era tags enable us to share, spread and reach our audiences by utilizing media content more effectively than ever before. So I thought… Why not to start establishing a direct conversation with consumers? Why not to make it more ‘human friendly’ rather than just ’search engine friendly’? Yes, a bit of text it’s ok but why don’t we shift more to… video for example?
I’m open to feedback and I love positive criticism! What do you think?
Andrea
I’m sharing this thinking about a chat I had last Thursday with Joseph Jaffe. We were talking about this new upcoming generation.
Some senior colleagues of mine don’t like seam to be intimidated by them… I can’t wait to work with them… Is it because I’m a digital native executive?
video (part 1)
I'm the CEO of iTive (Finland) and this is my blog. You might know me also for VMC, my media channel, or for A-Project Productions, the first start-up I founded in Italy. You can find more information about me here. Andrea
Jaiku
