Our economic system is collapsing. This “recession” is just a joke. A recession? A recession from what? From this purposeless system we created?
This is just the tip of the iceberg and things are about to get worse.
Admit it, ignore it. We are all well aware of how much we pushed the boundaries and how much this going to cost us.
You can argue about a whole lot of things, but there’s just one and only truth. Balance.
You can try to change, move and push every single law that governs the natural world we are living in as much as you want, but guess what…it will all go back to a perfect point of balance.
We pushed. We pushed too much and even worse we “created” on top of these absurd and unsustainable abstract systems that we think “can” live in fictional bubbles. One of the many examples? This senseless monetary system.
Where are we going people? This, all this, is just ri-di-cu-lous.
Am I against money? Well… a currency system can be a good thing if it’s managed the right way, if you know what I mean.
You might think that I’m crazy, but actually I believe that I’ve never been more concrete in my entire life and the more time goes by the more I feel like we all just missed the damn point.
It’s not about the money, it’s about us. Us.
Anyway, if this rings any bells or moves something inside of you, drop a comment and I’ll be happy to talk more about this in future posts…this indeed if you are not trapped in a pointless “social-freaking-media” bubble that stops you or makes you lazy enough to not comment on this. Nothing against social media…I like it, but way too many people are missing the point on that, too.
What steps do you need to take to create a valuable online service or business
What’s the strategic approach that an individual can follow to create value, authority, credibility and the opportunity to make business online
Video highlights below. Enjoy it!
@Robin: Thanks for the great time, it was nice to see you again! 🙂
Anyone can do what she/he wants for a living
There is one thing that everybody should keep in mind. Nowadays, more than ever before, everyone has a chance of doing what he or she loves for a living.
Why? Because we are going global. With a simple blog and few clicks you have the chance of connecting with the entire world. It’s definitely interesting period the one we are living in.
At the base, before focusing on technology, it’s important to be really passionate about what you are doing. I see way too many people who are unsatisfied with their jobs, and I can’t stand that. Maybe it’s because I am an entrepreneur. I really do what I love. I love my job. That is what I am really passionate about in my life and I think everyone has some passions. I think they should go for it. Online you are instantly connected with the entire world. You will find other people that have your same passions becoming your target audience, whether you do it for business or not.
What you do doesn’t have to be necessarily related to business (it could non-profit etc.) but let’s say that you have the possibility of finding a place to express yourself. Usually, if something is done with passion, you have that drive to go on that usually other people do not have. It’s not going to be easy. Every time you do something, you will find roadblocks. Ultimately, passion is the drive that makes you go on. Nothing really starts or works in first place if you do not really want it badly.
Start By Listening
First thing you should do is to start by listening a little bit what’s going on and understanding who is already out there. Let’s say you want to start your own small business. You should carefully listen to which are the other players in your field and to understand in which environment you will have to move, because sometimes it will happen… you won’t be the first. You definitely have to pay attention to them, and then of course build a presence on the web that express your strategic communications plan. It doesn’t have to be just ‘a blog’, your online presence is going to be the gate between you and the world or your target audience, so it has to be done really carefully.
Jump Into The Conversation
After that, you can start to jump into the conversation that is happening out there – I do not want to say “join” the conversation, because I am sick of hearing it. Everyone is talking about “joining the conversation” and just few people actually do it. Anyway… you have to start to jump into that, where the conversation is already happening, with your audience, with people within your niche. After that, when you establish a basic connection with this environment that is out there, then you can start to be proactive.
Build Trust, Engage Deeper
Once the trust is built, then you can start to engage at a deeper level and eventually this will translate into business. It could also be just for a passion or for the organization you are working for. It just depends on which is your focus and what are your objectives.
When Does The Money Show Up?
The money comes after you establish a real connection with your audience, after your target audience trusts you. The money will come after, as a consequence.
I tell you an example.
Every time I go to Venice – I come from Venice region in Italy – I go to the market on Friday morning. I go there and buy some good fresh fish. There are tons of people that are selling fish, but I always go to the same lady. There is no way I can go and buy fish from anyone else, because I bought fish from her for years.
How she convinced me at first?
observing the crowd and stopping me when she noticed that I need some fish,
showing me the really good fish she had,
why would have been better to buy from her and not from others,
giving me good tips on how to cook fish, and so on.
She established a real emotional connection, so I trusted her and I became her client.
You can basically do the same online. At that point – after you have built all these connections – is where the money is going to come. It’s going to be a consequence.
Word of Mouth
Another important thing is what you call in Italian “il passaparola“, the power of word of mouth. Happy clients will talk to other potential clients and they will bring them to you. It’s going to be also your community that will help you and your business grow.