On November 16th, I’ll be speaking at the Advertising Club of Toledo‘s monthly luncheon program in Toledo, Ohio (U.S.A.). The general theme of my talk will be about strategic online advertising and marketing. As I finish to prepare my presentation, I would like to know what AdClub members are most interested in learning about, their…

Almost there! My team and I have been busy putting our blood, sweat and tears into the restructuring and upcoming launch of our new “digital brain” at itive.net. We’re almost ready to go, but have a few more details to wrap up. In the meantime, I encourage you to head over to the site and…

Our economic system is collapsing. This “recession” is just a joke. A recession? A recession from what? From this purposeless system we created? This is just the tip of the iceberg and things are about to get worse. Admit it, ignore it. We are all well aware of how much we pushed the boundaries and…

AndreaVascellari.com is wearing a new dress, a better dress. If you are reading this via RSS feed jump to the site and have a look. Why new? I didn’t change address I still live at AndreaVascellari.com, but in a brand new house. A new digital home. This new version of AndreaVascellari.com collects all the latest…

Are you familiar with the AndreaVascellari.com Report? If not, this is a report that I release 4 to 8 times per month. Each report collects a list of news, tips, tactics, strategies, case studies, e-books, or any other valuable piece of content related to PR, marketing, social media and communications. We are living in a…

Here’s ‘Us Now’, a great film that I hope you will enjoy watching during the weekend. This is a project about the power of mass collaboration, government and the internet. New technologies and a closely related culture of collaboration present radical new models of social organization. ‘Us Now’ brings together leading practitioners and thinkers in…