LeWeb – It’s All About Platforms

Allow me to say that LeWeb is one of ‘juiciest’ events we have in Europe. This year’s edition of LeWeb is going to be all about platforms. The event will take place in Paris Dec. 8th and 9th 2010 and Loic & Geraldine will tell you more about it as soon as you click play on the video below.

Am I going to be there? Yes, I’ve been invited as an official blogger.

What will I do as an official blogger? I’ll take things to the next level. I won’t release a countless number of posts like I did in previous years. I’ll work on only one, high quality video. A masterpiece that will bring you all the top Marketing and PR content from LeWeb.

Why? The reason is simple: you have no time to check tons of videos/posts. So I’ll do all the hard work to summarize the best communications content ‘in pills’ and bring it to you in one great package.

I already tested this new format at the NEXT conference in Berlin and received great feedback from you all so I hope you’ll find this new upcoming video from LeWeb valuable, as well.


What’s NEXT in the Booming App Economy


What’s NEXT in the Booming App Economy? We’ll find out next week…

May 11 & 12 I’ll be in Berlin (Germany) for the 2010 edition of the NEXT. Once again I’ve been invited as an official blogger so stay tuned on this blog by subscribing via RSS to get all the juice straight from the event and follow me on twitter (@vascellari) for all the live updates from the venue. I’ll arrive in town the 10th and I will leave the 13th, so if you want to meetup let me know!


We discuss how the currently exploding mobile app store ecosytem (App Economy) affects the digital strategies of companies. The question of how companies will meet their consumers on mobile devices will affect the business models faster than PCs and the Internet did in the past. Therefore the 2010 edition of NEXT presents the most interesting Game Changers and examines with and amazing speakers lineup the booming App Economy.


The organizers are expecting a hundred international speakers and up to 1.500 participants. Amongst them will be decision makers of the media, technology and advertising sector, agencies and service providers, investors and start-ups. It is the only conference that unites the Internet community with brands and leading companies.


The NEXT conference will take place at the STATION-Berlin, Luckenwalder Straße 4-6, 10963 Berlin.

What else?