This year I was invited again to NEXT, but this time instead of keeping you informed with the classic video updates from the venue, I wanted to try something different. So once I got the go from the great Martin Recke (Head of Conference Management) I got the juice out of the best keynotes on PR, marketing, social media and I condensed it into this video. Then if you are interested (and you have enough time) you can have a look at the entire presentations on sevenload.
Why this video? The reason is simple, people have no time. So I thought to share the best communications content ‘in pills’.
It took me a while to create this video but it’s finally done and I really hope you’ll find it valuable. Also, let me know what you think about this new video format directly here on my blog or via twitter @vascellari (just remember to link back to this post so we can track the feedback and conversation, thanks!).
We discuss how the currently exploding mobile app store ecosytem (App Economy) affects the digital strategies of companies. The question of how companies will meet their consumers on mobile devices will affect the business models faster than PCs and the Internet did in the past. Therefore the 2010 edition of NEXT presents the most interesting Game Changers and examines with and amazing speakers lineup the booming App Economy.
The organizers are expecting a hundred international speakers and up to 1.500 participants. Amongst them will be decision makers of the media, technology and advertising sector, agencies and service providers, investors and start-ups. It is the only conference that unites the Internet community with brands and leading companies.
The NEXT conference will take place at the STATION-Berlin, Luckenwalder Straße 4-6, 10963 Berlin.
Meet the itive.net at NEXT! Every time I take part with my team (itive.net) in an event we meet many interesting people full of ideas and talent. Often times we end up working with, supporting and helping some of these people develop their projects. If you want to meet us at the NEXT conference let us know via twitter @itive or contact me personally @vascellari! We would love to meet you face to face in the real world and talk together about your projects! See you soon in Berlin!
I will eventually update this post with more info… stay tuned!