Need help with your B2B Marketing? B2B Marketing Europe is the answer

Need help with your B2B markting? I’m sure that by attending this event organized by KGS Global [client] all your questions will find an answer. [post released via]

B2B Marketing Europe - KGS global

If you are a VP or Director of Marketing, Marketing Manager, Channel Marketing Executive or if you are a President/CEO/Managing Director interested in find out more on the new frontier of B2B Marketing, this is the event you are looking for: European B2B Marketing Conference, 1st 2nd Dec. in Berlin (Germany).

A unique networking opportunity and an amazing speakers lineup that includes also our friend Chris Brogan. In addition to that during the second day of conference you’ll have the chance of attending a workshop to learn how you can use Facebook, Twitter and other social media tools in your B2B marketing strategies hosted by Nicole Simon (Social Media Strategist – Itive). You’ll learn:

  • What B2B can learn from successful B2C companies
  • How to build a relevant, exciting and interactive Facebook page for your company (and why that includes Twitter)
  • Facilitate interaction between your company and ‘fans’ / ‘friends’ / ‘followers’
  • Maximize your content online through social media tools
  • How to be remarkable online
  • And of course you’ll be able to share your experiences with other attendees!

Follow the official hashtag #b2beu for more information!

Together with Mashable, Read Write Web, and GyroHSR is official partner of the event. We are supporting Irina Kremin and her KGS Global team to get the best out of the event. Hope to see you there!


This is a video (below) that I directed, shot and edited for YouTube Play, a collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative videos from around the world. Leah D’Emilio worked together with me as producer adding her insights and helping me turn the concept I wanted to express into something magic.

The video is called Privacy.

Social media is one of the primary vehicles through which we interact with society. This is redefining the concept of privacy. My intention is to discuss how privacy is being redefined using the following 3 aspects of private self:

  • Watching others/sharing our physical self through video.
  • Written thoughts on personal profiles.
  • Private conversations in public spaces.

– With a Panasonic GF1 I recorded various angles of a woman’s body as she laid in a dimly lit room. It is a test of the viewer’s perception as to which part of the body she is being shown and from which perspective. She symbolizes our desire to watch others and how we become “naked” as we expose our lives online.

– The text scrolling along the bottom of the screen are real updates written by random facebook users who have kept their profiles public and therefore searchable on Using key search terms I was able to find very personal written statements from complete strangers who would probably never say what they wrote in public, yet their thoughts are available for public search.

– Finally, the third element of “Privacy” is the audio recording of a public space in New York City. The audio element of this project reflects how anyone can listen in on private conversation in the “real world”, paralleling the idea that anyone can “listen in on” what would be considered “private conversation” in the virtual world.

In this project the video’s role is elevated as the primary vehicle bringing these aspects together to discuss the future definition of privacy.

Privacy” will be examined by a jury of experts that will decide which works will be presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The selected videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel.

I’m really interested in hearing your thoughts on “Privacy“. Feel free to share them here on my blog, via twitter @vascellari, on my Facebook profile or on my Facebook Page.


The Best of PR, Marketing and Social Media – NEXT 2010

Episode: VMC #224 The Best of PR, Marketing and Social Media – NEXT 2010

This year I was invited again to NEXT, but this time instead of keeping you informed with the classic video updates from the venue, I wanted to try something different. So once I got the go from the great Martin Recke (Head of Conference Management) I got the juice out of the best keynotes on PR, marketing, social media and I condensed it into this video. Then if you are interested (and you have enough time) you can have a look at the entire presentations on sevenload.

Why this video? The reason is simple, people have no time. So I thought to share the best communications content ‘in pills’.

It took me a while to create this video but it’s finally done and I really hope you’ll find it valuable. Also, let me know what you think about this new video format directly here on my blog or via twitter @vascellari (just remember to link back to this post so we can track the feedback and conversation, thanks!).


Subscribe to on YouTube!

Show Notes & Credits: Next Conference, Martin ReckeBrian Solis, Stefana Broadbant, Stowe Boyd, Andrew Keen, Matthias Lüfkens, Steve Rubel.

What’s NEXT in the Booming App Economy


What’s NEXT in the Booming App Economy? We’ll find out next week…

May 11 & 12 I’ll be in Berlin (Germany) for the 2010 edition of the NEXT. Once again I’ve been invited as an official blogger so stay tuned on this blog by subscribing via RSS to get all the juice straight from the event and follow me on twitter (@vascellari) for all the live updates from the venue. I’ll arrive in town the 10th and I will leave the 13th, so if you want to meetup let me know!


We discuss how the currently exploding mobile app store ecosytem (App Economy) affects the digital strategies of companies. The question of how companies will meet their consumers on mobile devices will affect the business models faster than PCs and the Internet did in the past. Therefore the 2010 edition of NEXT presents the most interesting Game Changers and examines with and amazing speakers lineup the booming App Economy.


The organizers are expecting a hundred international speakers and up to 1.500 participants. Amongst them will be decision makers of the media, technology and advertising sector, agencies and service providers, investors and start-ups. It is the only conference that unites the Internet community with brands and leading companies.


The NEXT conference will take place at the STATION-Berlin, Luckenwalder Straße 4-6, 10963 Berlin.

What else?