How Brands Can Survive & Thrive Online – Digital Evolution

Episode: VMC #341 – How Brands Can Survive & Thrive Online – Digital Evolution [right click to download the source file – ‘Save the link as…’, video-player available below]

Yesterday I was in Milan (Italy) to present at a special edition of Ignite Italia during the Forum della Comunicazione Digitale 2011 held at Palazzo Mezzanotte in Piazza Affari.

My talked was about “digital evolution” and how “digital species” – in this case websites & web properties of brands and organizations – need to adapt to environmental changes (new technologies, etc…) or else they will be wiped off the face of the world wide web.

Here’s the video and slides from my presentation. Enjoy!

Andrea

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