3 Tips For Better Online Business by Erno Hannink

Episode: VMC #222 – 3 Tips For Better Online Business by Erno Hannink

I’m happy to announce that Erno Hannink is the winner of my birthday caption contest!

He won a guest appearance on VMC – my media channel, so today we set in front of our webcams and recorded a nice chat together. Since many of you often ask me to bring you thoughts from other communicators I took the chance to ask Erno to share some ‘online tips’ that entrepreneurs can use to do better business. Find out more in the video…

So here we go, ladies & gentlemen… Erno Hannink!


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Show Notes & Credits: Erno Hannink , @ErnoHannink

Better Video For Your Business – 3 Tips by Steve Garfield

Episode: VMC #221 – Better Video For Your Business – # Tips by Steve Garfield

When I think about video Steve Garfield is one of the first names that comes to my mind. He is a pioneer, I’ve been following him for years and I finally met him in New York during social media week NY. Steve gave me also a copy of his new book Get Seen (thanks Steve!). He didn’t ask for it but I’ll review it. If you are thinking about it the answer is ‘No, this is not a sponsored post’, he really knows what he’s talking about and as usual I’m happy to share it with you.

We had a nice chat about the book and we recorded this episode in which he also shared 3 tips on how organizations can use video to better promote their business.

Click, play, enjoy!


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Thoughts from Joseph Jaffe

Episode: VMC #220 – Thoughts from Joseph Jaffe

Joseph is one of the few special and authentic persons I know in this industry.

I recorded this video last week in New York at launching of his new book. If you don’t know Joseph make sure you click this link.


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Flip the Funnel – Book Launch

Episode: VMC #219 – Flip the Funnel – Book Launch

“Retention can become the new acquisition” Joseph Jaffe

Last week Joseph Jaffe officially launched his new book ‘Flip The Funnel‘ at the Roger Smith Hotel in New York. I had the chance of having a glass of wine with Joseph a few days before, during social media week. We had a nice chat and he gave me a few insights and a copy of the book with a special note… (Thank you Joseph).

Nope, this is not a sponsored post. I chose to blog about it because I’m more than happy to share with you the inspiring thoughts of a great marketer and a good friend. I’ll review the book so stay tuned.


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How Does the Internet See You

Episode: VMC #218 – How Does the Internet See You [right click to download ‘Save the link as…’, video-player available below]

Personas scours the web for information and attempts to characterize the person – to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile”.

How to use it?

Run ‘Personas‘ before and after a campaign, product launch, news realease, etc. and you’ll notice how the digital portrait will change. This is a great tool that can help you in defining how a brand, or personal brand, is/can be perceived online and whether your communications plan got the right message across or not. Remember: this is a complement, not a substitute to your strategic communications plan.

I mentioned Personas in my report last year in August 2009 and I kept playing around with it for the last 6 months. It’s a valuable tool and I’m still using it so I thought to show it in action with this video. Enjoy it!

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Show Notes & Credits: Personas, Music by Dennis Logan

All this is nothing without a plan! Please keep it in mind.
The focus of this post is more at tactical level. Don’t forget your strategy. Your analysis must support, focus and be related to your overall strategy. If you have no idea of what I’m talking about I suggest you to have a look at a couple of other posts I wrote and that you might find interesting:
Communications Planning Guide: A step by step road map that will help in crafting your plans at strategic and tactical level.
Communications Plan – Strategy & Tactics: Helps you in understanding the difference between strategy and tactics. Way to many people still confuse or mix the two.
7 New Marketing Tips for your Organization: What new marketing does and why it works. List of basic tips that you can take into action in your business/organization.

Had a look at Personas? Got some inspiration, ideas, suggestions? Go on! Share them in the comments or via twitter @vascellari (in order to help me and other readers to monitor the conversation please remember to link back to this post!).