He won a guest appearance on VMC – my media channel, so today we set in front of our webcams and recorded a nice chat together. Since many of you often ask me to bring you thoughts from other communicators I took the chance to ask Erno to share some ‘online tips’ that entrepreneurs can use to do better business. Find out more in the video…
Special Report – Marketing to the Millennials – One of the most evident changes is social networking, which is embraced by 75 percent of the Millennials, compared with 50 percent of the Generation X members (ages 30 to 45) and just 30 percent of Baby Boomers (aged 46 to 64).
E-Commerce Sites Freshen Up to Grow Sales – Among those sites that will refresh their looks, better organization and updating of home, category and product pages are top priorities, followed by better search engine optimization.
The State of the Twittersphere 2010 – According to the report, Twitter’s user growth peaked at 13% in March 2009 falling to just 3.5% in October 2009. And while this is the most recent date for which HubSpot has access, it is revealing nonetheless.
Facebook Drives 3X Traffic to Broadcast Than Google News – A key difference here might be that people are sharing news on Facebook that has an aspect of immediacy. When something big is happening in the world, some news is breaking, we might tend to look toward media outlets where we expect to find breaking news – broadcast media.
Nope, this is not a sponsored post. I chose to blog about it because I’m more than happy to share with you the inspiring thoughts of a great marketer and a good friend. I’ll review the book so stay tuned.
“Personas scours the web for information and attempts to characterize the person – to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile”.
How to use it?
Run ‘Personas‘ before and after a campaign, product launch, news realease, etc. and you’ll notice how the digital portrait will change. This is a great tool that can help you in defining how a brand, or personal brand, is/can be perceived online and whether your communications plan got the right message across or not. Remember: this is a complement, not a substitute to your strategic communications plan.
I mentioned Personas in my report last year in August 2009 and I kept playing around with it for the last 6 months. It’s a valuable tool and I’m still using it so I thought to show it in action with this video. Enjoy it!
All this is nothing without a plan! Please keep it in mind.
The focus of this post is more at tactical level. Don’t forget your strategy. Your analysis must support, focus and be related to your overall strategy. If you have no idea of what I’m talking about I suggest you to have a look at a couple of other posts I wrote and that you might find interesting: Communications Planning Guide: A step by step road map that will help in crafting your plans at strategic and tactical level. Communications Plan – Strategy & Tactics: Helps you in understanding the difference between strategy and tactics. Way to many people still confuse or mix the two. 7 New Marketing Tips for your Organization: What new marketing does and why it works. List of basic tips that you can take into action in your business/organization.
Had a look at Personas? Got some inspiration, ideas, suggestions? Go on! Share them in the comments or via twitter @vascellari (in order to help me and other readers to monitor the conversation please remember to link back to this post!).