Quality Content Pays Off Over Time [STATS]

First – Make sure to read the tips I shared on how to increase online visibility.

Second – Keep in mind it all takes time.

Yes…the most important thing is to remember that nothing happens overnight.

How does this work?

People search on Google solutions for their problem and they find your content. If it helps them in satisfying their needs, people will then happily share your content by either blogging about it or recommending it to friends in their social networks. This will increase your authority and the authority of your content so you will show up higher in the search results that Google will offer to those who are searching for solutions. But this will only happen in the long run. To prove it I conducted a test here on my blog.

One year ago I wrote a very informative post on how to use Google Calendar as a project management tool. Here’s what happened:

Content - visibility growth

After the first spike related to the launch of the post, the traffic decreased to then constantly increased in the long run. These are some numbers that will help you to get a better idea:

Content - visibility growth

Conclusion: Google will trust you as more people trust you and to reward you it will give you, and obviously your content, a higher authority. So follow these tips and be patient. It will payoff in the long run.

Andrea

8 Tips to Increase Visibility Online

How do I increase visibility online? This a question that people and organizations ask me quite often, so here’s a list of basic tips that will set you on the right path to increase your visibility online:

  1. Create good quality content (detailed, informative, slim, no jargon, etc.)
  2. The content must be relevant for your target audience.
  3. Optimize the content syntax.
  4. Tag the content properly.
  5. Promote the content in the right digital venues (social networks where your target audience lives, etc…).
  6. Tailor the content promotion for the digital venue in which you are sharing it (links for twitter, photos/videos on Facebook, etc…).
  7. Share it at the right time (during the day, on specific weekdays, before/after a product launch etc…).
  8. Nothing will happen overnight. To get Google’s “soul” to trust you as a relevant source on information you need to be patient. Results will come in the long run.

There are also more advanced SEO tactics that my team and I utilize – they change according to the nature & objectives of the projects we are working on. So go ahead and have fun testing out the tips I shared, then if you need some help or if you have more specific needs feel free to get in touch with us. We’ll be happy to help 😉

Andrea

Communications Report for April 27th 2011 – AndreaVascellari.com

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Do You Need an Infographic?

Do you need an infographic? You might want to talk to these guys.
These are some nice graphical summaries that Daniel, Carla and Bauke created during my talk last week at the Switch Conference in Porto (Portugal). Their contact info is below, enjoy!
Andrea

11-04 Porto (Portugal)

11-04 Porto (Portugal)

11-04 Porto (Portugal)

Daniel, Carla, Bauke and me in Porto

11-04 Porto (Portugal)

Digital Evolution at Switch 2011

Switch Conference 2011

This weekend I’ll be speaking at the 2011 edition of the Switch Conference in Porto (Portugal).

“Switch is a two-day event that gathers people with different background experiences to discuss technology, science, entrepreneurship, creativity and innovation in a network-friendly environment.”

My presentation will focus on ‘Digital Evolution’. I will talk about why the need to constantly evolve in the digital space has become something that isn’t just important but necessary for anyone who wants to succeed. I’ll explain why we have to re-think of websites as ‘digital brains’ instead of a simple ‘online presence’ and I’ll give 5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.

I hope to see you there!

Andrea

UPDATE: These are the slides of my presentation. Enjoy!

Communications Report for December 20th 2010 – AndreaVascellari.com

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Communications Report for December 20th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

[Communications Report] for September 9th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

  • B2B Ads: Women click, men act | Econsultancy – Women deliver a 23% higher clickthrough rate than men, but men are 53% more likely to buy, start a free trial, download or complete a desired action than their female counterparts.
  • B2C Outpacing B2B in Social Measurement [stats] – B2Bs focus less on hits and followers, more on sales.
  • 5 Educational Email Marketing Infographics – Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel.
  • AP Stops Fighting Bloggers, Plans To Credit Them As News Source – Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song – saying this week that they will credit bloggers for any stories they break.
  • Google Instant – The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
  • Skype Introduces 10-Way Video Calling – Skype 5.0 beta two is already available for download; it includes 10-way video calls, automatic call recovery and a cleaner user interface. The update is also said to improve call quality and includes a number of bug fixes to make the overall experience much smoother.
  • frankencamera: open source digital camera on [technabob] – Here’s another example that make you understand that the future is not just about tech but especially about consumer empowerment to end users self customize their products/services. Apps are indeed playing a fundamental role.
  • TPB AFK | The Pirate Bay – Away From Keyboard – TPB AFK is a documentary about three computer addicts who redefined the world of media distribution with their hobby homepage The Pirate Bay.
  • The Pirate Bay Documentary Maker Fetches $34,000 To Bring Us TPB Story | Startup Meme – Unofficial Facebook Guide – Simon Klose headed over to Kickstarter, a startup which people can use to generate funds for their projects from the community. The intention was to raise $25,000 in a month to hire the services of an editing studio to turn his plans to reality. However Klose got luckier than he must have anticipated, raising a healthy $34,000 from numerous backers.
  • Kickstarter – This is a funding platform for creative projects. Projects, funded by the community, must reach or exceed their funding goal or no money changes hands. Creators keep 100% ownership. Love it.

[Communications Report] for September 1st 2010 – AndreaVascellari.com

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  • What People Think of the Ad/PR Biz | Reuters – One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat.”) Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an opinion.) The numbers aren’t significantly different from those yielded by last summer’s edition of this annual survey.
  • Is it time for a Chief Social Media Officer? | ZDNet – The role may not be prominent now, but it will happen.
  • New report on “The State of Mobile Communications” – Now is the perfect time for businesses to jump into mobile communications, says “The State of Mobile Communications,” a newly issued report by Burson-Marsteller and Proof Integrated Communications. The report provides recommendations based on the implications of a range of key mobile research reports.
  • 5 Tips to Maintain Social Media Momentum – Servant of Chaos – One of the challenges with social media is that it’s easy to start and it’s easy to stop.
  • The UK’s media consumption habits – Ofcom released its seventh annual communications market report last week. Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular.
  • Facebook Usage Still Rising in Europe, but UK Growth Slows – eMarketer – The Facebook juggernaut rolls on in Europe, but the first sign of declining growth rates has appeared. In particular, the site’s meteoric expansion in the UK is tailing off.
  • Skype Etiquette – Some good tips to keep in mind when using Skype by Michael Arrington
  • Pre-recorded TV viewers cut out ads – The increasing use of digital television recording devices means fewer viewers will watch advertisements. Online video adverts have failed to make an impact on consumers with only 3% citing them as the kind of ad they were most likely to pay attention to.
  • Want an SEO job? Check out the Daily Mail’s robots.txt file … – This is actually a great idea!
  • 10 Tips For Aspiring Community Managers – Tips from community builders on what it takes to land a job and be effective at cultivating community.
  • The Value of a Social Media Fan….Priceless – CPM models are generally used to price traditional media ads which represent only a monologue selling a specific product and are not customized to measuring the overall value of social media. Facebook “impressions” are a completely different kind of media where more often than not, the post should be as divorced as possible from trying to make a sale and are more about creating dialogue, brand awareness and positive social conversation which indirectly leads to higher sales.
  • Top 5 Mobile Advertising Trends To Watch – After a tough 2009, advertisers are expected to increase mobile and digital marketing budgets over the next year. With this in mind, it’s essential that advertisers keep up-to-date on their options in the mobile space. Here, we’ve laid out five mobile advertising trends to watch over the coming year.
  • Infographic: The Geosocial Universe – This infographic, created by Jesse Thomas of digital creative agency Jess3, shows the relative size of social networks and online services such as Skype, Gmail, MySpace, Twitter and Foursquare, and also shows the proportion of their user base that access the service via a mobile device.
  • How to Handle an Employee’s Controversial Online Comment – Stuff just happens. In most situations, though, the most important factor is how the situation is handled.
  • 5 Items to Delete From Your Website Today – When we add ideas and actions, websites become more complicated. Complication creates confusion and often translates to lower effectiveness.
  • Youtube stars making 100000 plus per year: Tech Ticker, Yahoo! Finance – There are 10 independent YouTube stars who made over $100,000 in the past year, according to a study done by analytics and advertising company TubeMogul.
  • 5 Huge Trends in Social Media Right Now – What follows are five of the hottest social media trends right now. Each are influencing our social, online and mobile behaviors in significant ways.

Get the Best Out of Twitter

Last week I spoke at the Ignite in Rome (Italy). My presentation was in Italian but on this post you’ll find all the notes related to each slide (below) in English.

Learn how to use Google to take Twitter search to a whole new level. Enjoy!

Andrea

NOTES:

  1. Intro about me and itive.net
  2. Every time you go to an event it’s nice to take something back home. Something practical to play around with and experiment. So in my presentation I wanted to give more practical tips then just theory.
  3. Passive VS Active use of social media. Many people use social media in a passive way. They just use the standard features but they don’t use the tools at full and they don’t even combine them with others to get the best out of them. In this presentation we’ll do exactly this: Combining twitter with Google to get the best out of it.
  4. Challenge: Find stuff that matters. This is an open challenge for many communicators. When we are searching for something we look for information that can help us in better achieving our objectives. Searching junk that doesn’t apply to our aims.
  5. So from where we can start our search? Well social media/networks are a good starting point. According to Nielsen consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year. In this presentation we have a closer look at Twitter.
  6. So where do we start to search something on twitter? We start from http://search.twitter.com.
  7. Let’s say that I have a client, a restaurant for which we are conducting a competitive analysis. Among other strategic moves & tactics we want to search on twitter for potential competitors that we can examine and study. So we are looking for other restaurants on twitter that are located nearby our client. By typing and searching for ‘restaurant’ we’ll get thousands of results of tweets that contain the word ‘restaurant’ but that are not necessarily tweeted by restaurants.
  8. We need something more accurate. If we have a look at the advanced twitter search we can use multiple search terms, a specific location etc. but it’s still something that doesn’t help us much in narrowing down our results to only restaurants in that area.
  9. What we noticed with my team at itive is that the best result we can get at this level are the one that contain links. In fact when people share valuable information online they usually do it with a link to add more value to what they are sharing.
  10. What the advanced twitter search doesn’t offer (yet) is the possibility to search for multimedia content. For example videos and photos. This data can be really useful at times in our searches (keeping in mind that you might want to use these tips I’m giving also for other searches and not just for restaurants). Twitter is full of photos, but do we find them?
  11. It’s simple. You’ll just need to add to your search term some of the services that people use to share photos on twitter (like twitpic, etc.). Here’s what you need to type: restaurant twitpic OR ow.ly.
  12. But let’s try to use these channels in an active way. As you probably now recently Google started to index tweets in its search results. We can use this as an advantage that can help us achieve better results for what we are looking for. We’ll use Google to search Twitter.
  13. We can start by searching twitter profiles that have in the name/title the word ‘restaurant’. We’ll do it by using intitle:”restaurant* on twitter” site:twitter.com in our search. Interesting isn’t it?! 😉
  14. Yes but what is the this twitter profile (in my slide I used my own to not share the one of any restaurant -privacy) has the word ‘restaurant’ in their Bio instead of in their name/title. Example: The name could be ‘Delicious Food’ and the bio description could be ‘We are an Italian restaurant etc…’. How to we search our relevant info in the bio?
  15. we’ll simply need to change the attribute in our search with this: intext:”bio * restaurant” site:twitter.com. Keep in mind that we would have found any of these restaurants by using the previous ‘title search’. At this point our research is starting to give us better results but we still need to focus on our location.
  16. Location is very important. But once again the search we perform on the basic advanced search of twitter just gives us ‘general’ results. (to get these results we specified the location in from the advanced twitter search page). What we can do is something smarter…check the next point.
  17. A this point we can combine the two previous searches (title, bio) and add on top of those a third attribute, the location. So we’ll search for twitter profiles of restaurants (whether is specified in their title or bio) that are in New York City (I chose NYC as an example you can enter any other location/area/state/city). Here’s what we’ll nee to type: (intitle:”restaurant * on twitter” OR intext:”bio * restaurant”) intext:”location * NYC” site:twitter.com. The results are exactly what we were looking for 🙂
  18. Remember that this is nothing without a strategic communications plan. This tips are at tactical level, not strategic.
  19. Tactics like this can help us in monitoring trends, analyzing competitors and of course in gaining a competitive advantage.
  20. You can find more info related to similar topics on my blog andreavascellari.com. If you have any questions or you would like to talk more, drop you comments or get in touch via twitter @vascellari (please read my twitter policy if you start to follow me, thanks).