The key for success in this digital era

I believe that the key for success in this digital era lies at the intersection of technology, business and people. It’s something so simple, right?

Well, you might be surprised to know that for many this is still a difficult concept to understand and achieve.

Just think about it.

Think about how many talented teams of engineers (people) have great ideas and develop new excellent products (technology) but don’t know what an actually business plan (business) looks like. On the other hand, think about great marketing campaigns that sell lousy products or when products are targeted to the wrong audience. Every time you see a project failing there’s always something missing from one of these 3 core spheres: technology, business and people.

A vital concept that many people probably don’t pay enough attention to because of its almost too extreme simplicity.

At the world blogging forum (check video below) I explored some of the trends that we are seeing in the 3 spheres linking back to what we are doing in Finland.

Please keep in mind: The audience was ‘general’ and not representative of any specific niche so this was not a technical talk, a keynote presentation or a workshop targeted to advanced strategies and tactics to leverage each aspect of these 3 spheres. I simply introduced the audience to this concept and left the topic open for discussion during the panel with the other panelists. If you are interested in more specific presentations with advanced content you might be interested in having a look at m my speaking archive.

I once again thank Ritchie (@datadirt) for inviting me and for the flawless organization of the event. And now, enjoy the video!

Andrea

Andrea Vascellari -The key for success in this digital era from World Blogging Forum Vienna 2010 on Vimeo.

The key for success in this digital era

I believe that the key for success in this digital era lies at the intersection of technology, business and people. It’s something so simple, right?

Well, you might be surprised to know that for many this is still a difficult concept to understand and achieve.

Just think about it.

Think about how many talented teams of engineers (people) have great ideas and develop new excellent products (technology) but don’t know what an actually business plan (business) looks like. On the other hand, think about great marketing campaigns that sell lousy products or when products are targeted to the wrong audience. Every time you see a project failing there’s always something missing from one of these 3 core spheres: technology, business and people.

A vital concept that many people probably don’t pay enough attention to because of its almost too extreme simplicity.

At the world blogging forum (check video below) I explored some of the trends that we are seeing in the 3 spheres linking back to what we are doing in Finland.

Please keep in mind: The audience was ‘general’ and not representative of any specific niche so this was not a technical talk, a keynote presentation or a workshop targeted to advanced strategies and tactics to leverage each aspect of these 3 spheres. I simply introduced the audience to this concept and left the topic open for discussion during the panel with the other panelists. If you are interested in more specific presentations with advanced content you might be interested in having a look at m my speaking archive.

I once again thank Ritchie (@datadirt) for inviting me and for the flawless organization of the event. And now, enjoy the video!

Andrea

Andrea Vascellari -The key for success in this digital era from World Blogging Forum Vienna 2010 on Vimeo.

World Blogging Forum Vienna 2010 – Video Overview

A short overview over the World Blogging Forum Vienna 2010 (November 13th in Vienna, Austria). Music by Alexander Blu & Jonay feat. Jasmine Kara Video by http://www.apace.com/

World Blogging Forum Vienna 2010 from World Blogging Forum Vienna 2010 on Vimeo.

Le Web 2010 Survival Guide – On The Record Online

Play & Enjoy! [dewplayer:http://ontherecordpodcast.com/pr/otro/electronic/Le_Web_2010_Podcast_Preview.mp3]

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Yesterday I had the pleasure of sitting in front of the mic together with Eric Schwartzman (@EricSchwartzman) to record an episode of On The Record Online podcast dedicated to the upcoming LeWeb conference that will take place in Paris (8th-9th Dec.). @Erik: Thanks for having me! 🙂

Here you’ll find more info about what I’ll create for LeWeb…

In this episode we are joined by two other Official Le Web conference bloggers, Tara Hunt (@missrogue), CEO/Shwowp, Author/The Whuffie Factor and blogger at http://www.horsepigcow.com and Algerian blogger Ismail Chaib (@iChaib) who currently lives in France where he is studying for his Masters while serving as co-founder of VC-funded start-up ASQ.

Before we dive into a discussion of the agenda and survival tips for getting the most out of the conference, we talk about Facebook Messaging, the impact of globalization and technology on the economy and the world outside the tech bubble. I hope you enjoy it, and if you do, please consider sharing it with your network.

Erick is such a great host so I hope you’ll enjoy the conversation I had with him, Tara and Chaib as much as I did!

Andrea

A New Place for Communications Juice

Episode: VMC #229 – A New Place for Communications Juice
[right click to download the source file – ‘Save the link as…’, video-player available below]

Join & Like my Facebook Fan Page, from now on that’s the place where I’ll share all the most interesting news & insights that I find on strategic PR, marketing, social media and communications. See you there!
Andrea

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Show Notes & Credits: Powered by itive.net, get all the communications juice on my Facebook Fan Page, twitter.com/missrogue, horsepigcow.com

World Blogging Forum 2010

Episode: VMC #228 – World Blogging Forum 2010
[right click to download the source file – ‘Save the link as…’, video-player available below]

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Show Notes & Credits: Powered by itive.net, World Blogging Forum 2010

To Succeed You Must Think as a Winner

Episode: VMC #227 – To Succeed You Must Think as a Winner
[right click to download the source file – ‘Save the link as…’, video-player available below]

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Show Notes & Credits: Powered by itive.net

I’d love to talk with you

Episode: VMC #226 – I’d love to talk with you
[right click to download the source file – ‘Save the link as…’, video-player available below]

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Show Notes & Credits: Powered by itive.net, World Blogging Forum.

VMC is Back

Episode: VMC #225 – VMC is back
[right click to download the source file – ‘Save the link as…’, video-player available below]

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Show Notes & Credits: @leahdemilio, leahdemilio.com, Powered by itive.net

I’m wearing Frogger

My website is ‘wearing’ a new theme, Frogger!

2010-11-08_1238

Frogger is something more than a simple wordpress theme, it’s an amazing design project we are working on with my team at itive.net.

Subscribe & stay tuned, I’ll blog more about it… Or if you are interested in getting your own custom design visit us at itive.net and ‘Get Started‘!

Meanwhile, what do you think about the new design? 🙂

Andrea