To Succeed You Must Think as a Winner

Episode: VMC #227 – To Succeed You Must Think as a Winner
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Show Notes & Credits: Powered by itive.net

I’d love to talk with you

Episode: VMC #226 – I’d love to talk with you
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Show Notes & Credits: Powered by itive.net, World Blogging Forum.

VMC is Back

Episode: VMC #225 – VMC is back
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Show Notes & Credits: @leahdemilio, leahdemilio.com, Powered by itive.net

[video] Branding Today – Keynote Shift Conference

Episode: VMC #223 – Branding Today – Keynote Shift Conference

This is the keynote I delivered today at the Shift Conference in Lisbon (Portugal).

The effective promotion of a brand, especially when you ‘do it yourself’ is about the understanding of the new environment in which we operate, the new technologies at our disposal and the way people want to be approached today. The understanding of these three points is fundamental but it doesn’t have to drive our attention away from the brand itself and from the essential aspects that make a brand unique and worthy of attention. Often times people get too caught up in the promotion of a brand without giving the proper attention to what that brand represents overall. The desire to “put stuff out there as fast as possible” without a strategic plan keeping a brand’s fundamental values at the forefront of a promotional campaign is detrimental to the successful marketing of that brand.

Enjoy it! (video and slides below)

Andrea