The Marketing Over Coffee Awards honor those who have done exemplary work in Marketing over the past year. Often the winners sit at the intersection of Marketing and Technology, having identified a future trend and put it to work. The awards also seek to honor those who educate, have a commitment to their community, are professional, and do work of the highest quality.
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- Data: How the Advanced Corporations Spend on Social Business – A glimpse into the future.
- Top 25 Best Practices for Drafting Policies and Guidelines – The rules of social media engagement.
- Pepsi Innovates with Social Media Metrics – Shiv Singh, Head of Digital PepsiCo Beverages America, talked to eMarketer writer/analyst Kimberly Maul about how PepsiCo measures social media and the role Facebook plays in its social media outreach.
- The PR Influencer Index: Let Your Peers Rate You – Here is the for you to share with your peers… Exercise
- My Blackberry is not working – Fun!
- Twitter isn’t very social: study – A whopping 50% of all content consumed on Twitter is generated by only 20,000 users.
- Mobile internet stats round up – 84% use mobile search to look for information on local retailers, such as opening hours, address and contact details. 82% look for online retailers, 73% find a specific product or manufacturer website.
- Google Page Speed Now Available as Chrome Plugin – Google has finally released an experimental Chrome extension for its popular Page Speed service. Page Speed, which is already available for Firefox, analyzes Web pages and gives developers suggestions for improving performance.
- Mobile commerce: ten reasons to choose the web over apps – This doesn’t mean that apps don’t have their place, but retailers should look to mobile commerce sites before they create an app.
- Mobile commerce: 25 essential tips – Mobile commerce is continuing to grow, and there are now plenty of compelling reasons why retailers should sell via mobile.
- e-book sales exploded by 116% this January, totaling $69.9 million in the U.S. – Paperbacks were down 30.9% from the reporting companies, falling to $39.0 million, $30 million below the sales of e-books. Hardcover sales fell 11.3% in January.
- How to Activate Facebook Insights for Your Website – Handy!
- New Rules for the New Internet Bubble – We’re now in the second Internet bubble.
- US Social Network Usage: 2011 Demographic and Behavioral Trends – In 2011, 63.7% of US internet users will use social networks on a regular basis, amounting to nearly 148 million people. Although the pace of growth will be less dramatic in the next few years than it was in 2009 and 2010, usage will remain strong and shows no sign of declining.
- Advertising – B2B Brands Undervalue Online Display Marketing – Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a new report from Forrester.
Apple and Adobe have figure out a way to go hand in hand in this. Now Apple won’t even ship anymore Macs with a pre-installed Flash player leaving that as an option to the end users that will have to download it directly from Adobe. Same goes with Java, although I believe that could have a minor impact. Anyway, Apple and Adobe should really talk about this. It’s 2010, how long this battle will keep going on? Com’on guys…